What Alibaba’s new strategy means for global ecommerce
SmartBrief - Marketing
SEPTEMBER 28, 2023
This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group. Taobao’s historical traffic distribution imbalance favored brands, affected SMBs’ profitability and pushed them towards alternative platforms. What does the new strategy mean?
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