Capstone Insights

OCTOBER 4, 2017

For example, how many companies are using progressive profiling in their online registration forms? What I propose is that marketing automation vendors (and again ESPs) should consolidate hard-email bounces across all client accounts. In addition, perhaps this could be used in email validation for online registration forms too.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Capstone Insights

OCTOBER 4, 2017

For example, how many companies are using progressive profiling in their online registration forms? What I propose is that marketing automation vendors (and again ESPs) should consolidate hard-email bounces across all client accounts. In addition, perhaps this could be used in email validation for online registration forms too.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

The ROI Guy

OCTOBER 11, 2010

Marketing service and technology providers also need to do their part to fight Frugalnomics, helping marketers quantify the value of proposals to prioritize projects and garner investment, and verify that post-project expected returns were delivered. co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40