Biznology

AUGUST 10, 2016

discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) Google doesn’t index assets that require a registration. When in doubt, they abandon.If

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Engagio

DECEMBER 17, 2019

“Intent data” is a fancy way of saying that the search terms people use and the content they consume can be monitored for signs of a plan to do something (in this case, a plan to find a new job). Look at what kinds of topics your ideal customers are interested in, and create content and campaigns that are tailored to their interests.

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

NetLine

AUGUST 2, 2023

Strategy 1: Content Marketing for B2B Lead Generation Buyers appreciate engaging with top-notch content, making high-quality, valuable content essential for B2B lead generation success. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Our revenue model is based on capturing more content channels per user. I can read a 10K or listen to earnings call transcripts and figure out what’s relevant and pull out insights.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Our revenue model is based on capturing more content channels per user. I can read a 10K or listen to earnings call transcripts and figure out what’s relevant and pull out insights.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Our revenue model is based on capturing more content channels per user. I can read a 10K or listen to earnings call transcripts and figure out what’s relevant and pull out insights.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . So what’s the catch? back to top. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Add Relevant CTAs. Optimize high-performing content by adding a call-to-action (CTA)—or updating an old one. Gate Premium Content.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Paul Gillin

JUNE 24, 2010

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. We think richer measures such as referring keywords, top content, bounce rate, average time spent on site, pages-per-visit and content analysis yield more actionable insight that will only get better.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Our revenue model is based on capturing more content channels per user. I can read a 10K or listen to earnings call transcripts and figure out what’s relevant and pull out insights.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. Our revenue model is based on capturing more content channels per user. I can read a 10K or listen to earnings call transcripts and figure out what’s relevant and pull out insights.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Increase in website traffic.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. SNAPSHOT] Most Popular Interactive Content Types Used to Nurture Leads Through Each Stage of the Funnel. .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

APRIL 22, 2016

Whether it’s an invitation to an event, a promotion for a new piece of content, a free trial, or something even bigger, the idea of creating a small visual representation within your email signature is genius. Like, you got good content, you’ve got good events, you’ve got things. Welcome to the program, Dan.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Online Marketing Institute

DECEMBER 11, 2012

Content Marketing. Are you using a relevant and original main image or video that shows it being used (context of use)? Only relevant if you will end up there after clicking the CTA). Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Landing Pages. Landing Page Examples.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Too many marketers mistakenly believe that they have no choice but to pump out mediocre marketing content.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28