Content Marketing Institute

AUGUST 21, 2018

But how do you figure out which data to use and how to interpret it to inform your future content? Content Marketing World presenters are here to help. Seventeen of them share how they use data not only to assess what did work, but also to determine what will work in their content marketing programs. Check your website visitors.

Analytics 101

Analytics Co-Registration Content Click Rate 101

Content Marketing Institute

SEPTEMBER 3, 2018

Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” Click To Tweet.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Don’t forget to also post about the event on LinkedIn Groups that have audiences who will find the content useful.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Customer Experience Matrix

APRIL 24, 2015

It built a network of B2B publishers to sell ads and gather data about their site visitors. The company tags its publishers' content with a 2,300-topic taxonomy, allowing it to associate visitors with intent based on the topics they consume. Bombora’s core business is assembling data about B2B companies and individuals.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? More detailed descriptions can be found in the book.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Marketing Insider Group

NOVEMBER 12, 2019

Some examples of venues that are becoming more popular for hosting events include warehouses, barns, gardens, museums, art galleries, and co-working spaces. Facial recognition is another highly useful application of AI that can be used in events for everything from security and streamlining registration to personalizing experiences.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Lucky us… he agreed. How do you demonstrate your expertise?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Vidyard

APRIL 10, 2019

FunnelAmplified : With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Sprout Social

NOVEMBER 11, 2021

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Deliver a superior customer service by enabling customer care and social media teams to collaborate and co-manage incoming messages. Q: How do your social team and customer care team collaborate today?

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

SmartBrief - Marketing

SEPTEMBER 28, 2023

This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group. The objective goes beyond giving consumers access to premium and affordable products on Taobao by immersing them in a plethora of captivating social and video content offered by SMBs.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. The Key to Successful Content? ” Even though businesses create more content than ever (2 million blog posts are published per day!),

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Outbrain

OCTOBER 3, 2019

Both Outbrain and Taboola have a shared mission and vision of supporting quality journalism globally and delivering meaningful value to the open web marketplace,” said Yaron Galai, co-Founder and co-CEO of Outbrain. Goldman, Sachs & Co. By working with David and the Outbrain team, I’m confident we can achieve them.”.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

Vidyard

APRIL 10, 2019

FunnelAmplified : With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard. “In Registration is free and available now.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Unbounce

MARCH 2, 2020

To score those above-average conversion rates, you need to optimize each page before and after you hit publish. These are your webinar registration pages, your ebook download pages, and… well, that’s pretty much it, actually. from Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

ConvertKit

DECEMBER 4, 2019

Podcasting is a great medium for creating content for your audience with some unique benefits. Many podcast hosts do not monetize their podcasts and instead either create content as a hobby or as a marketing vehicle for their business. To qualify for registration, a trademark owner must use the trademark “in commerce.”

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

Vidyard

APRIL 10, 2019

FunnelAmplified : With FunnelAmplified, reps can generate leads from every member of their team, build brand-hubs for employees, and distribute content for employees to publish to social networks from one central dashboard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Commercial Co-Venture Donations. Mobile Donations.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Aberdeen

FEBRUARY 4, 2019

Third-party intent data is collected by co-operative networks of B2B publishers via user registrations, cookies, or tokens within a website. User registrations are captured when a user must register to access a site or a site’s content.

Purchase Intent 40

Purchase Intent Intent Data Purchase Intent 40

Vidyard

SEPTEMBER 30, 2014

With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. “With Vidyard, we have the tools and data we need to get the most out of our video content. .

Marketing Automation Services 51

Marketing Automation Services Video Marketing Work Management Co-Registration 51

Vidyard

SEPTEMBER 30, 2014

With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. “We With Vidyard, we have the tools and data we need to get the most out of our video content.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Work Management Co-Registration 50

Hubspot

JUNE 20, 2018

Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward your emails to their own network. Use varying types of email subscriptions to send more targeted content to specific segments of your marketing personas. With New Content. Create 'Bonus' Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

FEBRUARY 23, 2021

After giving some basic information during registration, you can also choose topics you're most interested in from a long list to help customize the content the app will suggest to you. When you press publish, the event will show up in the Upcoming tab. Pick topics of interest and follow users. Scheduling a Room.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc.

Social Media 138

Social Media ROI Media Correlation 138

ConvertKit

JANUARY 17, 2020

You can funnel traffic to your page from social media, your email newsletter, partner promotions, and other channels, and convert them into registrations for your webinar. Finally, make sure you introduce yourself and any other co-hosts and include a short blurb explaining your background and why you're qualified to teach this webinar.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Metadata

AUGUST 30, 2021

If you layer this channel into your launch strategy at this stage, choose hosts they actually care to hear from and keep the “sale” far from the discussion, you will get registrants. Write and publish your customer story for your blog site. You will get attendees. Our customer’s time is valuable as hell. And ya know what? So is ours.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

If you layer this channel into your launch strategy at this stage, choose hosts they actually care to hear from and keep the “sale” far from the discussion, you will get registrants. Write and publish your customer story for your blog site. You will get attendees. Our customer’s time is valuable as hell. And ya know what? So is ours.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io For example, an article you published as a part of your inbound marketing strategy can generate website traffic. ABM Requires 100% Personalization of All the Content You Create. You don’t need an army of content writers to top-of-the-funnel content such as articles, blog posts and webinars.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

JUNE 6, 2011

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. The beginning of the timeline should be about creating awareness, and the latter half about driving registration. to publish that content on an agreed-upon schedule.

Social Media 28

Social Media Promotion Co-Registration Media 28

Customer Experience Matrix

APRIL 5, 2009

CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. -

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Marketing Insider Group

JANUARY 10, 2022

Many marketing events in 2022 are offering in-person and digital events and content. Registration is free! At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more. Content Marketing World. SMX Series.

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

Hubspot

SEPTEMBER 4, 2012

But no matter how great the content of your webinar is, it doesn't mean much if there's nobody there to hear it. Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Sword and the Script | B2B

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Online Marketing Institute

NOVEMBER 28, 2012

This data reinforces the notion that b-to-b marketers still need help when it comes to the social networking space—something that content producers can assist them with. Summit Business Media's AdvisorOne.com Launches Paid Content Product. FOLIO: Publishing Technology The Latest on Trends, Issues & Products (2x Monthly).

B to B 40

B to B Paid Content Social Media CMS Development 40