RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Content Marketing Institute

SEPTEMBER 3, 2018

Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” Click To Tweet.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Customer Experience Matrix

APRIL 24, 2015

It built a network of B2B publishers to sell ads and gather data about their site visitors. The company tags its publishers' content with a 2,300-topic taxonomy, allowing it to associate visitors with intent based on the topics they consume. It’s a “Bombora inside” strategy and makes perfect sense: everything’s better with data.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

SmartBug Media

MAY 20, 2020

With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Don’t forget to also post about the event on LinkedIn Groups that have audiences who will find the content useful. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? More detailed descriptions can be found in the book.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Today, I’m sharing 5 highlights from the show to guide your search strategy this year and beyond: 1. The Key to Successful Content?

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. Registration is free and available now. ” “Sales is becoming more personal every day. .” ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. Registration is free and available now. Leveraging ConnectLeader’s breakthrough dialer stack, reps can follow up on a day’s worth of cadence tasks in just one hour!

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Unbounce

MARCH 2, 2020

And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. Strategy, emotion, persuasion, and most importantly—creating a customer-centric landing page. To score those above-average conversion rates, you need to optimize each page before and after you hit publish.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. Join us as we delve into the mind of the “godfather of content marketing” himself.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Hubspot

AUGUST 20, 2019

Below, you’ll read about the legalities of nonprofit fundraising, the different ways to raise money, and how to build a simple fundraising strategy. TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial Co-Venture Donations.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Vidyard

APRIL 10, 2019

Personalized, one-to-one videos are changing the way sales prospecting is done because putting a face to a name creates an instant connection with prospects and customers. Registration is free and available now. ” “Sales is becoming more personal every day. .” ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. Track Social Media ROI by Giving Customers Trackable Assignments. The best way to do that is to define and measure specific customer behaviors. Drive Social Media ROI with Content Marketing. Current or former customers.

Social Media 138

Social Media ROI Media Correlation 138

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Phase I: Practical application.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

In this final stage, we’ll break down how you can maximize adoption and beef up those recurring revenue numbers by transforming your product launch into a sticky, inspiring, ROI-driving business strategy, and we’ll do it in three key phases: Practical application Thought leadership Assessment. Phase I: Practical application.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Hubspot

FEBRUARY 23, 2021

Because of Clubhouse's growing awareness, popularity, and chat-style interface, brands interested in building communities are getting more curious about how they could use it in their marketing strategies. When you press publish, the event will show up in the Upcoming tab. Pick topics of interest and follow users. Scheduling a Room.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. Because ABM is just a part of your go-to-market strategy. The Biggest ABM Myths.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

ConvertKit

JANUARY 17, 2020

Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. Finally, make sure you introduce yourself and any other co-hosts and include a short blurb explaining your background and why you're qualified to teach this webinar.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Sword and the Script | B2B

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Marketing Insider Group

JANUARY 10, 2022

Many marketing events in 2022 are offering in-person and digital events and content. The MarTech Conference gives you the opportunity to discover dozens of timesaving, profit-boosting tools and technologies while exploring the tactics and strategies you need to effectively leverage them. Registration is free! SMX Series.

Marketing AI 303

Marketing AI Enterprise Management Peer-to-peer Best Practices 303

Scoop.it

AUGUST 18, 2022

No matter what stage they are on, with the right content, you can drive more user registration and sales, not just grow your email list. In this article, we will explain the specifics of creating highly-converting content for different stages of a SaaS funnel and show successful examples to inspire you.

Top of Funnel 79

Top of Funnel Enterprise Management Work Management Marketing Management 79

Anything Goes Marketing

DECEMBER 3, 2006

But, before you do that you need a podcasting strategy. Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Yes, his topics focus around his book and his consulting services but he provides amazing content using engaging interviews as part of his podcast.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Online Marketing Institute

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” It’s also simple to customize.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Optinmonster

JANUARY 26, 2024

Webinar marketing is a strategy that involves using webinars to promote a product, service, or brand or to establish thought leadership in a particular field. For example, did you know that, according to the Content Marketing Institute , 58% of marketers use webinars for promotion? What Is Webinar Marketing?

Lead Generation 73

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 73

Optinmonster

FEBRUARY 15, 2024

That’s why we use social proof throughout our own website: And is our social proof strategy successful? In this guide, we’ll cover everything you need to know about using social proof in your marketing strategy. Showcase Customer Photos Like ModCloth 15. These include customer reviews, testimonials, and case studies.

Social Marketing 115

Social Marketing Examples Peer-to-peer Case Studies 115

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. It specializes in competitor analysis, keyword research, backlink analysis, content research, and rank tracking.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Martech

OCTOBER 29, 2021

Brands know customers interact with them across multiple touchpoints, yet many fail to provide cohesive experiences. “We are talking with the brands who do it right, getting 89% retention compared to other companies only retaining 33% of their customers.” Placing the customer at the center of these efforts is the goal.

Co-Registration 107

Co-Registration Brand Identity Branding Touchpoints 107

Optinmonster

APRIL 4, 2024

After all, today’s leads are tomorrow’s customers. Before we get into the strategies for generating eCommerce leads, let’s discuss what a lead is, and how you work out who your leads are. Download your lead magnet content. Customer avatars include demographic information of your leads, such as: Age and gender.

eCommerce 76

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 76

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Too often we see marketers invest in campaigns without having the right underlying foundational investments in operations, technology or content.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

APRIL 8, 2013

In some way, shape, or form, events are probably a part of your inbound marketing strategy. Whether that means attending, sponsoring, or hosting your own industry event, every marketer should be thinking about how events fit into their overall inbound marketing strategy. 1) Evaluate the Content. 2) Research the Attendee Profile.

Co-Registration 28

Co-Registration Buyer Personas Ideal Customer Profiles Profiling 28

Hubspot

FEBRUARY 10, 2012

Make sure your email subject line clearly indicates what the content of the email is about. You're required to search the Do Not Call Registry at least once every 31 days and remove from your call lists the phone numbers of new registrants. Include your physical postal address. If you do cold call and use telemarketing.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. It offers a user-friendly interface and powerful features to optimize website content for search engines. It specializes in competitor analysis, keyword research, backlink analysis, content research, and rank tracking.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. This year we steal from the Content Marketer of the Year finalists. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Stolen from: Paul Horstmeier, Health Catalyst.

Planning 103

Planning Content Marketing Enterprise Management Work Management 103

Vidyard

JULY 9, 2020

Now people across the organization are using custom video recordings to engage with prospects and customers, and to clearly communicate with their internal employees. . Recording and sharing custom videos is the new standard in business today. Vidyard is available for iOS now and is available for pre-registration on Android.

Video Marketing 114

Video Marketing Enterprise Management Demand Tools 114