WebMarketCentral

article thumbnail

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

article thumbnail

How to Start in a New Marketing Role – RAPIMMR

WebMarketCentral

Jumping in right away with a “master plan” based on your past experience, but with no input or buy-in from your new co-workers, is a recipe for disaster. If you are asking for registration or direct purchase, how are conversions; does the landing page and/or registration form need changes? What's been done in the past?