7 Must-Have Skills for Today’s CMO
B2B Marketing Traction
JANUARY 16, 2014
The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. I met with several marketing professionals last night to discuss a pending CMO search. I put this as the central quality for CMOs, applicable to all situations. Customer Focus. Analytical.
Let's personalize your content