Remove work

B2B Marketing Traction

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7 Must-Have Skills for Today’s CMO

B2B Marketing Traction

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. I met with several marketing professionals last night to discuss a pending CMO search. I put this as the central quality for CMOs, applicable to all situations. Customer Focus. Analytical.

CMO 100
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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

Here are some of the IBM study recommendations for what CMOs must change in order to act on the digital marketing opportunity. CMOs need to focus on relationships, not just sales. The first thing that has to shift is CMO’s belief that the sale is their objective. The CMO reach must go through the entire supply chain.

CMO 100
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When Is It Time to Hire a Part-Time CMO?

B2B Marketing Traction

Why would a business hire a part-time CMO? I prepared a list of “trigger points” – events or situations that would trigger a need for an outsource or interim CMO. A CMO for Hire can help them step back, do some analysis and research, and put a strategic plan (in writing) in place.

CMO 100
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B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

inbound marketing Role of the CMO b2b marketing plans' We provide consulting and implementation services to get you up and running with your online marketing, as well as results reporting to track progress.

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Why CMOs and CIOs Are Different and How to Bridge the Gap

B2B Marketing Traction

I am a CMO who has worked with CIOs my entire career. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). CMOs have been visible, recognized for creativity and change.

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Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

A savvy marketing professional can work with a business on a part-time basis to set strategy and manage implementation of key programs as a consultant or CMO for Hire. I’m not saying that full-time CMOs just sit at their desks with little or nothing to do. I’ve never forgotten those words. Disposable?

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CMOs Need to Up Their CRM Database Game

B2B Marketing Traction

Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle. Does your CRM system need work? Marketing Soapbox Role of the CMO CMO marketing'

CRM 100