B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics. Have you been outsourcing more of your marketing? Or, have you been hiring more specialists?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Flexibility is on of the qualities in my previous post about critical CMO skills. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JUNE 19, 2012

Today with websites, online communities, and social networks, there are more cost effective and faster ways to get to qualified users of a new technology to validate the concept and user needs. I am the CMO for Hire that gets the call from the tech entrepreneur, “I have three weeks before I launch at the such-and-such trade show.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

AUGUST 16, 2010

In 2005 I placed more emphasis on positioning and marketing my B2B CMO for Hire services. From this experience and in part because I spent 14 years in the software industry prior to founding New Incite, I understand SEO and web development technology!

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your next action as a CEO or CMO? If there are any questionable tactics being used, remove them. Focus instead on creating tons of strategic, relevant content to attract and engage your prospects and customers. May I suggest one? Do an SEO audit. Germain.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

FEBRUARY 5, 2016

The programmer has a document that outlines the vision for the website, and, if done right, much more detail that eliminates the guesswork and bridges the gap between owner expectations and programmer assumptions. What is the plan for website optimization ? What SEO tools will be used, and how will the website technology support SEO?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JANUARY 20, 2012

New website programming languages make it easier to get found online. Your legacy website may be holding you back from getting found on the Internet. If your site isn’t taking advantage of the latest website programming code and features, the search engines will have a more difficult time finding it. Google loves that.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

OCTOBER 12, 2012

Now, a buyer can go on manufacturer websites and create 3-D images of what his or her car will look like, with the feature that person wants and in their color choice! If you think paying someone to optimize your website still works, I have a bridge to sell you. Search Engine Algorithms Change (Constantly).

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JUNE 21, 2012

For examples, read the outsource marketing cost-analysis article I wrote on my website. ). Save money – if you are getting a senior level marketer on an outsource basis, having that person part-time is more cost effective than hiring full-time. ( Be open to hiring someone with experience outside of your industry.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

JUNE 13, 2011

During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com. Marketers need to understand their rights – and how to take action – when their online content gets copied.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

MARCH 12, 2013

These include performance of email, Pay Per Click, SEO, website visitor engagement, as well as Return on Marketing Investment. In other words, don’t get sidetracked with topics that don’t tie back to your business or strategic plan.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

NOVEMBER 2, 2010

A sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue! And, if they’ve been working for just one company, their view of marketing and knowledge of options may be limited to one company or industry. What results has the marketing consultant gotten for their clients?

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

NOVEMBER 23, 2011

Website traffic, click-throughs, commenting, sharing, purchases are all captured for the marketer to analyze. They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100