Envy

APRIL 29, 2018

million malicious applications wreaking havoc on businesses in all verticals, causing companies significant losses of time and money. The graveyard masses of unqualified leads that will never convert - cluttering your CRM, reflecting a chunk of wasted marketing budget - is a scene no CMO needs. Setting the Scene.

CMO 81

CMO Allocation Marketing Budget Account Based Marketing 81

The Customer

FEBRUARY 17, 2021

On this edition of Insider Interviews: Joakim (Kim) Wijkstrom , SVP / CMO of Vanda Pharmaceuticals , has learned from Apple to “Think Different” and has made sure One Main Financial does “Lending Done Human.” But wait, as they say, there’s MORE!… And, yes, we discuss the challenge of pharmaceutical advertising and FDA constrictions.

CMO 75

CMO Brand Identity Branding Storytelling 75

Martech

APRIL 12, 2024

CDP market makers Here are just some of the key players in the CDP market space: ActionIQ ActionIQ specializes in the enterprise market across a broad spectrum of verticals. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing AI 93

SalesIntel

AUGUST 25, 2023

What verticals? The post Focus to Win: The ABCs of GTM From a B2B SaaS CMO appeared first on SalesIntel. Review and segment your internal data to build your ICP, similar to how you would build your SOM. Specifically, start with account firmographics. What country or geographic area? What size company? What competitors?

Marketing Analytics Tools 40

Marketing Analytics Tools Ideal Customer Profiles CMO Allocation 40

Sword and the Script | B2B

SEPTEMBER 10, 2019

The next time a career or salary survey comes out in your vertical, take a look and you’ll see that salary is important to retention, but so too is growth and development. The CMO that assumes they know the answer is risks getting blindsided by this on an otherwise idle Tuesday. 4) Do employees trust their brand?

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

B2B Marketing Directions

JULY 5, 2020

A special edition of The CMO Survey provides several important insights regarding the impact COVID-19 is having on company financial performance and about expectations for further recovery. The CMO Survey is conducted twice each year, and the results are usually published in February and August.

Research 98

Research CMO Verticals Customer Surveys 98

Terminus

SEPTEMBER 7, 2021

In this LinkedIn Live episode, our panel — including a CMO-turned-CEO, Mark Stouse , Chairman and CEO of ProofAnalytics , discusses the importance of using analytics to measure teams and its overall benefit to organizational growth. . T-shaped talent in CMOs. The post What Does a CEO Look For in a CMO? How to think about data.

CMO 26

CMO Verticals Paid Search Agency Analytics 26

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. While Google has not confirmed its intention to release a job search engine, it’s proof that the company is considering ways to convert traffic from a strong B2B vertical into its own.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Engagio

NOVEMBER 1, 2018

I asked her, “If you’re a Sales leader, what can you say to your CMO to get aligned?” What are the actual things that you can actually say to your CMO, your Chief Marketing Officer to get on the same page? So you can’t have 22 verticals on your target account list that require 22 different stories.

CMO 48

CMO Demand Generation Cross-Selling Account Based Marketing 48

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. billion in 2018 to $15.2 billion in 2019.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

B2B Marketing Directions

JUNE 27, 2020

The findings of a special COVID-19 edition of The CMO Survey were published a few days ago. The Founder and Director of The CMO Survey is Dr. Christine Moorman, the T. The CMO Survey is conducted twice each year, and the results are usually published in February and August. Austin Finch, Sr.

CMO 98

CMO Customer Surveys Verticals Custom Publishing 98

BenchmarkONE

JUNE 25, 2020

Don’t miss: The Analytics & Conversion vertical, dedicated to helping you stay on top of the messy — and often complicated — world of data-driven marketing. Don’t miss: The Founder’s Project , a vertical geared explicitly toward showcasing the people and practices behind some of today’s most interesting and inspiring businesses.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Martech

FEBRUARY 24, 2022

New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. Infutor’s Total Consumer Insights identity graph contains privacy-compliant behavioral data on hundreds of millions of U.S. consumers and over 100 million U.S. households.

Marketing Management 89

Marketing Management Vendors Lead Scoring Lead Ranking 89

Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Consider a mid-sized company: Targeting a CMO may seem logical, but while they control the budget, they might not be hands-on in evaluating solutions. Move into verticals. What can you do?

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

ViewPoint

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). The CMO came up with these options because he was fed up.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Quick Access: No need to build your own data infrastructure.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

NOVEMBER 3, 2021

Good morning, Marketers, and are communities the future across all verticals? Bazaarvoice, the UGC management platform, has announced the appointment of Zarina Lam Stanford as CMO. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Editorial Director.

Communities 102

Communities Verticals Sample CMO 102

Bluetext

APRIL 15, 2024

A CMO Council and Deloitte study found half of CMOs successfully assuming a CGO role indicate full alignment with internal champions, notably the CEO. This can include longer-term objectives to penetrate new verticals, regions and markets – all ambitious initiatives that may require a dedicated CGO.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 26

Drew Neisser

APRIL 22, 2022

There are 35,000 SaaS products from over 15,000 companies competing in over 740 vertical markets, which means there’s a noteworthy number of CMOs out there navigating a competitive market with massive growth potential.

CMO 52

CMO Barriers Verticals Startups 52

B2B Marketing Directions

JULY 12, 2020

The CMO Survey (COVID Edition) The findings of a special edition of The CMO Survey were published last month. The CMO Survey is directed by Dr. Christine Moorman, a professor at Duke University's Fuqua School of Business. And the findings about marketing spending are particularly interesting - and a little surprising.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

Content4Demand

JULY 13, 2021

In “ Why Intent Signals May Be the Missing Ingredient in Your Content Strategy ,” you’ll hear perspectives and valuable tips from: Latan é Conant , CMO at 6sense ; Nirosha Methananda , VP of Marketing at Influ2 (formerly VP of Marketing at Bombora ); and Jon Russo , Founder/CMO at B2B Fusion. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Martech

DECEMBER 27, 2023

In 2024 — no matter the vertical — data consistency will become a must-have. Click here to take the survey Marketers use more geographic data Another solution in the post-cookie era will be depending more on geographic and localized consumer data, according to Rob Davis, CMO and President of independent agency NOVUS.

Marketing AI 126

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 126

B2B Marketing Directions

AUGUST 15, 2021

Last month, Gartner released the findings of its CMO Spend Survey, 2021. Respondents were with organizations operating in nine industry verticals, and 81% were with organizations having $1 billion or more in annual revenue. Image Source: Gartner, Inc. The Gartner survey was conducted from March through May of this year.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

ViewPoint

MAY 17, 2018

Vertical Qualified. The frustration by the CMO stemmed from running various campaigns only to have sales either ignore the leads or complain loudly about lead quality. Do the math and you find that the five options the CMO presented to the VP of sales at the beginning of this post cost $.50, Email Addresses.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Online Commerce Will Lock in Gains.

CMO 205

CMO Gartner Budget Programs Spending 205

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. For a B2C company, email still has priority when looking at attribution numbers.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

Marketing Insider Group

NOVEMBER 10, 2020

Customer Renewal and Retention and Customer Insights , and the rise of Customer Experience (CX) showcases the need for customer insights and measuring the renewal/retention of customers, and the corresponding “churn”; this is especially critical in vertical markets with lots of competition and where switching costs are relatively low.

Planning 328

Planning Analytics Enterprise Management Work Management 328

Heinz Marketing

OCTOBER 5, 2020

This week’s show is called “ Multichannel Marketing Best Practices and Success Stories ” and our guest is Nick Runyon , CMO at PFL. And, we leverage a long history of printing expertise in order to have that entire vertical integration operating at peak capacity for all of our customers.” Thanks for having me.

Top of Funnel 119

Top of Funnel CMO Multi-Channel Work Management 119

Envy

FEBRUARY 13, 2021

Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. The Chief Technical Officer is often in charge of tech buying, sometimes with the CISO and CMO. SaaS products are cloud-based tools and apps, and SaaS marketing knows the right tricks for this specific vertical.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Porch Group Media

DECEMBER 6, 2022

Luci: V12 has already driven some really powerful changes in the home retail vertical. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. On the flip side, this home retailer is another interesting vertical that’s more about maintaining the home on a do-it-yourself basis.

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Martech Advisor

DECEMBER 17, 2019

Today’s CMO/CCA is data-driven, predicts customer needs and delivers value-added, personalized experiences. Like many elements of the tech industry, the CMO role is changing rapidly. Learn More: Goodbye CMO, Hello CCO (Chief Customer Officer). The Modern CMO/CCA. Delivering growth and revenue. Speaking of targeting.

Marketing AI 73

Marketing AI Account Based Marketing Enterprise Management Work Management 73

B2B Marketing Directions

JUNE 20, 2021

Respondents were affiliated with organizations operating in several industry verticals. These results echo the findings of the February 2021 edition of The CMO Survey. The average annual revenue of the companies represented in the survey was $2.9 billion, and about 20% of the companies had annual revenue of over $15 billion.

B2B Marketing 52

B2B Marketing Research B2B Thought Leadership B2B 52

Strategic-IC

MARCH 3, 2020

In this first edition of CMO² (CMO Squared), our upcoming series of CMO to CMO interviews, we speak with Jo Robson, CMO at global data and marketing technology services company, Acxiom. million pipe, over that short period of four months within the automotive vertical. million pipeline over a 4 month period.

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon. There are crucial customer-side changes that are needed.

Digital Asset Management 103

Digital Asset Management Enterprise Management CMS Development Work Management 103

Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100