SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform. The platform was resurrected after Musk purchased Twitter (now X). million monthly active users.

Twitter 52

Twitter Phishing Domain Privacy 52

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

The Marketing Blender

APRIL 5, 2022

Here’s what this can expand to include: Social Media Marketing: Businesses use platforms such as Facebook, Twitter, and Instagram to connect with potential customers by creating original content, answering questions, and engaging with leads. This could involve a marketing agency, a fractional CMO, or a fractional marketing team.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. Forbes named her one of the world’s most influential CMOs three years in a row. million monthly views. million monthly views.

CRM 86

CRM Work Management Marketing Management Marketing Automation Services 86

Top Rank Marketing

JUNE 30, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push appeared first on B2B Marketing Blog - TopRank®. MarketingCharts U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Martech Advisor

NOVEMBER 29, 2019

There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. This gives rise to a unique set of challenges for CMOs. What’s the CMO Role in 2020? How can this be achieved?

CMO 66

CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

CMO 54

CMO Planning Work Management Paid Search Agency 54

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Content Marketing'

CMO 100

CMO Promotion Paid Search Agency Opt-out 100

Martech

JANUARY 4, 2023

Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. Twitter: @davegerhardt (37.7K Twitter: @HeinzMarketing (113K followers). Twitter: @Shama (44.6K Twitter: @jasonlk (121.4K Twitter: @AmberCadabra (80.5K followers). followers).

Marketing Analytics Tools 121

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 121

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Has there ever been a better time to be CMO? The post Is It A Good Time To Be CMO? Photo Source. Strategy'

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Onalytica B2B

JULY 15, 2015

We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet. Twitter Handle. Ann Handley.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Martech

AUGUST 9, 2023

LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K followers) Website: JonMiller.com Declan Mulkeen Declan is CMO at strategicabm, an ABM agency based in Madrid.

Account Based Marketing 75

Account Based Marketing ABM DemandBase Marketing Analytics Tools 75

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. And follow Jonathan on Twitter @ jbecher. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”.

CMO 100

CMO Marketing Management Marketing & Strategy Class 100

Martech

DECEMBER 5, 2022

Twitter : @JenCapstraw (3.9K From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. Company: Postmark Website: JustineJ Twitter: @meladorri (10.6K Company: RPEOrigin Twitter: @ryanpphelan (6.2K

Email Marketing 123

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 123

Martech

APRIL 3, 2023

Website: T he Content Wrangler LinkedIn: ScottAbel (19K followers) Twitter: @scottabel (19K followers) Michael Brenner Michael is CEO and founder of Marketing Insider Group. The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. followers) A.

Content Marketing 107

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 107

Hubspot

JULY 9, 2018

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. 38% of People Don't Think Twitter Will Fix Platform Abuse. The Numbers Issue.

Twitter 66

Twitter CAN-SPAM CMO Customer Surveys 66

ANNUITAS

JANUARY 7, 2019

Both types of CMOs can have impressive pedigrees, but the difference really lies in how they measure marketing performance. Revenue-Focused CMOs (as well as the Head of Sales and the CEO) are oriented toward pipeline, sales and revenue. of respondents with a Brand-Focused CMO think they are measuring success on the wrong metrics.

CMO 164

CMO Demand Generation Business Correlation 164

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 331

Account Based Marketing ABM Work Management Marketing Management 331

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

PathFactory

FEBRUARY 21, 2019

Whether you’ll be there or not, you can catch every quotable moment, golden nugget of wisdom, and beer-toting donkey (true story) by keeping your eyes on Twitter for the in-the-moment updates! You can follow the hashtag ( #B2BMX ), or more specifically, these 7 Twitter handles for top tier coverage. Tim Washer. Justin Keller.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. More done with same $. Trigger events.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

MAY 6, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. tibco : Ram Menon, CMO of TIBCO "always hire people smarter than you" #cmoclub. More done with same $. Trigger events. They feel too much entitlement."

CMO 100

CMO SMS Trigger Marketing Twitter 100

Envy

DECEMBER 23, 2020

PS: If you found this helpful, I'd really appreciate if you can click here to share it on Twitter - besides helping my ego, it's just fun to get notifications ??. If you need any help planning our B2B marketing budget, please reach out. Get in contact with us | Book a consultation.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. At the summit, he talks about the role of the CMO and senior marketers considering market behavior and consumer habits. Found these views interesting?

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

illumin

NOVEMBER 1, 2023

It was also great to share ideas at our session with Erin Newkirk, CMO of Caribou Coffee and David Edelman, former CMO of Aetna/CVS (a current Professor at Harvard Business School), getting an inside perspective on the future of programmatic.

Advertisements 52

Advertisements Advertising Peer-to-peer Ad Exchange 52

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Buzz Marketing for Technology

DECEMBER 9, 2008

The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them. This is becoming an art in itself.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Mark Schaefer (@markwschaefer). Social Media Bouncer.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

NOVEMBER 15, 2021

Whenever someone signs up for my email list, they get a friendly CTA to follow me on Twitter. I also share my YouTube videos on Twitter and via email to help build my following there as well.” My best advice for getting the most out of Twitter. Be selective about your Twitter follows. Use your time wisely.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Heinz Marketing

SEPTEMBER 26, 2019

This week I’m excited to feature Jeff Perkins , CMO at ParkMobile. Then I move on to social media sites – LinkedIn, Twitter, Facebook, Instagram. The post “How I Work”: Jeff Perkins, CMO at ParkMobile @jeffperkins8 #HowIWork appeared first on Heinz Marketing. Here in his own words is how he gets stuff done.

CMO 59

CMO Work Management Allocation Peer-to-peer 59

Top Rank Marketing

NOVEMBER 3, 2023

InsideRadio Microsoft CMO Steps Down, Takeshi Numoto Steps In After 32 years Microsoft chief marketing officer Chris Capossela has stepped aside, with Takeshi Numoto — previously the firm’s executive vice president and commercial CMO — taking the key marketing role reporting to CEO Satya Nadella, Microsoft recently announced.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Marketing Insider Group

JUNE 8, 2020

For the past five years he has been the CEO, CMO and Content Marketing Leader for the Marketing Insider Group , and his team focuses upon building great content to facilitate outcomes-based conversations and more. Michael Brenner is the CEO, CMO and Content Marketing Leader for the Marketing Insider Group.

Thought Leadership 246

Thought Leadership Content Marketing Work Management Marketing Management 246

LEADership

JUNE 9, 2015

As Jacqueline Parkes, CMO of Major League Baseball says, “We celebrate that there is no off-season anymore. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. Leave me a comment.

CMO 40

CMO Peer-to-peer Multi-Channel Thought Leadership 40

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144