ViewPoint

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4 Things a CMO Should Do to Build Their Marketing Dream Team (Part One)

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I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

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Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

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Who is teaching the CMO how to sell?

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Who is teaching the CMO how to sell? Let’s see what is causing this role re-alignment and how the CMO is learning these new skills, specifically sales. Buyers can now glean a majority of information on potential solutions from the web or through social media. So how can today’s CMO gain these new skills?

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

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Of course, one of the main reasons for doing the podcast is that the company wants to establish a thought-leadership position for the CMO and the company. Social media. Of course, Jane will check the program content to see if any of it can be used in an upcoming book by the CMO. and the audio.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

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Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. Debbie Qaqish , Principal and Chief Revenue Marketing Officer, The Pedowitz Group Who is teaching the CMO how to sell?

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

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As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. Social Media Mantra: Listen First. Then Speak. Good things will happen.

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The R and the I – What’s Engagement Worth?

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Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Especially since new marketing channels, technologies and platforms are making all of this much easier. As I chimed in on a Focus Q&A recently.