B2B Marketing Traction

MAY 2, 2014

I am a CMO who has worked with CIOs my entire career. I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). CMOs have been visible, recognized for creativity and change.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

JANUARY 5, 2012

It is up to CMOs to provide direction, guidelines, and much more. CMO’s must be more proactive and responsive than ever, especially in the following areas: Branding must be crystal clear. See my post on this, What Do You Do When the Social Media Horse Has Left the Barn? ). We can now do this, thanks to social media.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

OCTOBER 13, 2011

It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Today as a CMO, marketing consultant or agency, you need to understand and use technology. Marketing Technology. At New Incite, we think we’re in the perfect marketing storm.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

MARCH 25, 2013

Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. inbound marketing Role of the CMO b2b marketing plans' How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

JUNE 28, 2012

I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

NOVEMBER 25, 2013

VP and CMO for Managed Service Provider Continuum. The way to find out your conversion score or conversion probability is to interview or survey your prospects and review your website and social media presence and platforms for any glitches, inconsistencies, lack of transparency – anything that causes friction or anxiety.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. CMO for Hire Services. CMO for Hire Services.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. We see selfish a mile away (or thousands of miles away) in social networking.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

APRIL 14, 2011

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

MARCH 27, 2009

We provide: Chief Marketing Officer (CMO) for Hire services. Social Media Outsourcing and Consulting. A need for a quality social media presence – we provide strategies and know-how. Marketing Audits. Marketing Plans. Marketing Execution/Implementation.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

MAY 19, 2015

Flexibility is on of the qualities in my previous post about critical CMO skills. Build into SuperOffice’s systematic approach was a need for constant learning and tweaking of keywords and content. Their small size allowed them to be nimble and attentive to what needed to be leveraged or changed. Focus on quality content over quantity.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2012

Quality content on your site and sharing that content on quality social media sites (NOT content farms) so that others like it, comment on it, and begin to follow you as a subject or industry thought leader. There are some optimization elements that should be built into every site, but the critical factor now is content.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

MAY 31, 2012

And, social media is making it easier for us to build and grow a thought leadership platform. Just as when you develop messages for marketing campaigns, the first step of thoroughly understanding your audience before developing your platform is critical. I believe that thought leadership is the new positioning in B2B marketing.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 23, 2010

And technology has helped us become more efficient and cost-effective at reaching our buyers in the form of Open Source software from which we develop web sites and social media platforms, utilities and programs to manage email, contacts, social media messages and marketing results tracking. Buyers Rule.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

FEBRUARY 1, 2011

Disruptive technology (Internet, social media) put buyers in charge…? We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. We did direct mail, trade shows, spent a lot on advertising. What did you say? We the sellers are no longer in charge?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

JULY 6, 2010

I rarely pay attention to a TV ad. But, a new ad for a Toyota Corolla got my attention last night. I haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad. I paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla.

B2B Marketing 100

B2B Marketing B2B Buyer Personas Buy 100

B2B Marketing Traction

MARCH 26, 2010

People buy from people they know, like and trust. Using Twitter can help B2B marketers reduce “time-to-trust” with prospective customers. When prospective customers follow you on Twitter, you are increasing your touch points with them. You may have met them face-to-face, talked on the phone, and exchanged email.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100