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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

It's the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn't have done that yourself. An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. Creating a Content Library on the Intranet.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). One of their customers is Serena Software.

Web 2.0 100
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The CIO and Social Media: Embracing Change

Adobe Experience Cloud Blog

Online chat was counter-productive to getting work done, so it should be shut off. The CIO is now focused on embracing social media and working with the CMO and other executives to determine how to best use these tools. The old way of thinking was that Facebook wasn’t a work tool, so it should be restricted. Do think before you post.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Get more from your presentations.

ROI 100
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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. A valuable wiki is only the result of behaviors over the course of time. 237 posts from The Drama 2.0

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

30 Tips: The Productivity Guide of Social Media by WebStudio 13. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Master List – A Wiki of Social Media Monitoring Solutions. ** 5 stars.

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20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career

Hubspot

With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. Last moment of bias, I promise.