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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. However, previous research suggests that CMOs, in particular, are not concerned about the chances of it rebounding in the future.

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall. Photo by Helloquence on Unsplash.

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Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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Why Some CMOs Believe Mobile Marketing Isn’t Worth It

Convince & Convert

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile.

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CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

We enable teams to find and reach the right decision-makers at the right accounts with more than 100 million email addresses and 54 million mobile phone numbers. The post CMO Perspective: Using B2B Data & Data Types for Audience Segmentation appeared first on SalesIntel.

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How to Turn Mobile Content Readers Into Paying Customers

Marketing Insider Group

By Kristen Graminga, CMO of BluePay Though creating content that gets read is a marketing achievement all its own, you may need to incorporate additional features into your mobile content strategy to drive sales. Here are a few simple ways to create mobile content that turns readers into paying customers.

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How Technology Places CMOs at Risk of Losing Their Strategic Role

Vision Edge Marketing

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?