Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. When I do my earned media micro-influencer campaigns , I do get a lot of rejection, and I also get a lot of outstretched hands.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. “The Define Program Objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row. million monthly views.

CRM 94

CRM Work Management Marketing Management Marketing Automation Services 94

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Customer

JUNE 4, 2020

A Visible Difference – Speaking with CMO Minjae Ormes During Disrupted Times. Here’s why I proceeded to publish: If you work in media, marketing or advertising, chances are you know of Minjae Ormes. The post Insider Interviews: Minjae Ormes, CMO at Visible appeared first on TheCustomer. Mostly for businesses.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens. Nothing at all has changed.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.

Social Media 127

Social Media Linkedin Allocation Facebook 127

Oktopost

MARCH 10, 2022

CMO Jason McClelland of Algolia takes the hot seat! Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams.

Transparency 144

Transparency CMO Click Rate Youtube 144

Oktopost

JANUARY 20, 2022

Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. A marketer right down to the bone, Richard is currently serving as CMO of Cambridge Design Partnership. Catch all episodes here. Episode Summary. And on Spotify.

Trust Marketing 125

Trust Marketing Transparency CMO Advertising Agencies 125

Anyword

FEBRUARY 11, 2020

We discussed her atypical journey to becoming Variety ’s CMO, her role in launching the Variety Content Studio, how she and her team produce over 70 live events each year, and much more. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube. Let’s talk more about your live media business.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary. And on Spotify.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Oktopost

JUNE 29, 2022

Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. To put it quite bluntly, the role of a CMO is not what it used to be, making it difficult to survive long-term in an organization as a CMO. Catch all episodes here.

B2B Marketing 75

B2B Marketing Transparency CMO B2B 75

LEADership

FEBRUARY 10, 2015

This CMO Spotlight Series features some of the most imminent thought leaders of our time. Alan is the Principal and CMO of Alan See CMO Temps, LLC and a Forbes Most Influential CMO on Social Media. On Getting the C-Suite Involved with Social Media…. So it’s time for a strong reminder and refresher!

CMO 40

CMO Social Media B2B Thought Leadership Media 40

Oktopost

JULY 14, 2021

Jill Murray, CMO of Arcadis, takes the hot seat today. Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

B2B Thought Leadership 118

B2B Thought Leadership Transparency CMO Thought Leadership 118

Engagio

DECEMBER 13, 2018

Customers talk to colleagues, do research on 3rd party sites, read articles written about you, or interact with any other media that you do not own. That’s why I John Steinert , CMO of TechTarget , “How do we overcome funnel blindness? Watch on YouTube ). Here’s John. Welcome, John. Anything else?

Top of Funnel 81

Top of Funnel CMO Marketing Funnels Purchase Intent 81

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Martech

OCTOBER 13, 2023

Other adtech companies like Beeyond Media are introducing programmatic DOOH products to improve targeting and reduce waste in the U.S. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.” The campaign resulted in a 51% increase in trips to Tasmania. and throughout the Americas.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

Oktopost

JULY 7, 2021

Eric Williamson, CMO of CallMiner, takes the hot seat today. Eric is CMO at CallMiner , the global leader in conversation analytics that drives business performance improvement powered by artificial intelligence and machine learning. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Engagio

NOVEMBER 1, 2018

I asked her, “If you’re a Sales leader, what can you say to your CMO to get aligned?” Here’s Trish: ( view the video on YouTube ). What are the actual things that you can actually say to your CMO, your Chief Marketing Officer to get on the same page? The post What Do You Say To Your CMO To Get Aligned?

CMO 48

CMO Demand Generation Cross-Selling Account Based Marketing 48

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Organization 80

Webbiquity

OCTOBER 6, 2015

Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). But are these increases the best way for CMOs to spend (still hard-earned) marketing dollars? And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube !

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Contently

MAY 3, 2017

Tesla had practically no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms rather than automobile dealerships. Tesla’s most valuable marketing tool to date is its earned media coverage on energy projects , such as the Gigafactory , and its disruption of the traditional auto industry.

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Marketing Insider Group

NOVEMBER 15, 2021

From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Social Media Insights for 2022 from Leading Content Influencers. “The #1 thing that’s helped grow my social media following has been cross-pollinating my audience. Image Source.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Insider Interviews

JUNE 4, 2020

If you - as most listeners to this podcast - work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

Outgrow

AUGUST 13, 2022

The Success of Your SaaS Depends on the Success of Your Users: Ahrefs’ CMO on How to Win Market Dominance. And for this month we’re going to interview Tim Soulo, who is the CMO at Ahrefs. Saksham Sharda: Okay, who is the social media influencer who’s just absolutely killing it right now? Tim Soulo: Tom Cruise.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. What’s the difference between content marketing and social media? When did content marketing start?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. And by integrating video with social media, your brand will immediately begin to immerse new followers in a more engaging experience. In short, here’s how it works.

Social Media 78

Social Media ROI Video Marketing Tips 78

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. An Earned Media Micro-Influencer Marketing Primer.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers. She has been the global CMO at Siegel+Gale since 2013.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112