Contently

FEBRUARY 24, 2021

When Robinhood CEO Vlad Tenev finally spoke to the media that night, he offered a confusing explanation. Most of the team, including their CMO, has only been there a few months. The post Robinhood’s PR Crisis Shows Why Every Company Needs a Culture of Content appeared first on Contently.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Performance Perspective: According to polls Pernille’s team conducted, only 27% of CMOs are analyzing marketing intelligence on their brands’ reception relative to competitors.

CMO 100

CMO Social Media Social Marketing Psychographics 100

Marketing Insider Group

MAY 27, 2023

Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology. Mike Volpe Image Source: SmallBizTrends According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 333

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 333

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. It’s not.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise. Customer retention.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often extends to our colleagues in PR. The answer is social media. I started my career in sales.

PR 100

PR Social Media Social Marketing Planning 100

Champion Communications

OCTOBER 25, 2023

Additionally, a report by the CMO Council revealed that 77% of marketing leaders say a lack of brand awareness is a major challenge to expanding globally. Having insight into the target demographics, as well as their media habits and purchasing preferences, is crucial. This information will inform your strategy.

Tips 62

Tips Lead Scoring Lead Ranking PR 62

Bluetext

APRIL 15, 2024

A CMO Council and Deloitte study found half of CMOs successfully assuming a CGO role indicate full alignment with internal champions, notably the CEO. For this blog post, I’ll focus on PR strategies for new and legacy CGOs to consider when seeking to ensure marketing investments and initiatives support growth.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 26

Buffer

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

Social Media 109

Social Media Media Work Management Marketing Management 109

Martech

APRIL 18, 2024

Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Merchandising 96

Merchandising Marketing Analytics Tools Conversion Lead Ranking 96

Marketing Insider Group

JUNE 23, 2020

In fact, as a Key Media Solutions post pointed out, after only ten views of an ad, we become annoyed – even angry. Instead of replacing their chief marketing officer (CMO), they eliminated the role altogether, replacing it with that of a “chief growth officer.” Who in their right mind thinks running annoying ads is a good idea?

Paid Search Agency 339

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 339

Walker Sands

AUGUST 1, 2022

The world of advertising technology is a small but mighty segment of the media. Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. What kinds of PR pitches do you like receiving? The answer is also no, because there’s no time.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Sword and the Script | B2B

MARCH 23, 2021

More than a proactive partner: an extension of your marketing and PR team. Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner. Survey of CMOs says brand building the top priority for 2021. Media coverage drives search rankings. and Europe.

Ad Building 80

Ad Building Brand Identity Branding CMO 80

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 32 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 32.93

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 70

Martech Advisor

FEBRUARY 19, 2020

As the evolution of technology continues to create endless new marketing and communication channels, roles within marketing, particularly CMO, are shifting. As these shifts occur, this article by Natasa Djukanovic, CMO, Domain.me, dives into what marketers should keep a close eye on to understand best practices and division of responsibility.

CMO 62

CMO Trends Paid Search Agency Marketing Analytics Tools 62

Sword and the Script | B2B

APRIL 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. I’m willing to be those that do have very little marketing experience ( studies demonstrate this is true ). >>> >>> Need an extra pair of hands? You don’t need a lot.

Startups 95

Startups Peer-to-peer Studies Ideal Customer Profiles 95

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. For example, one study found that only 5.5%

Enterprise Management 92

Enterprise Management Business CMO Digital Transformation 92

Biznology

SEPTEMBER 27, 2016

We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work.

Social Media 80

Social Media Spending Media Social Networks 80

Content Standard

JANUARY 25, 2018

Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. One of the best ways to ensure that content strategy is king in your marketing efforts is to prioritize it at the CMO level.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” With all these technological changes, social media is a tsunami that has exploded the power of connections between people.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S. billion last year to 2.5

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. I love everything about PR (30%). ” The responses: Can’t measure ROI (32%). Too expensive (11%).

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Webbiquity

NOVEMBER 27, 2018

Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” Or do all these changes in social media algorithms mean it’s best to get back to the drawing board? Image attribution: Toa Heftiba.

Paid Content 65

Paid Content Lead Ranking Distribution Social Media 65

EveryoneSocial

SEPTEMBER 1, 2020

There is no need to focus on how social media is incredibly powerful for your organization. However, many organizations and corporate leaders neglect to understand the value of executives on social media. However, many organizations and corporate leaders neglect to understand the value of executives on social media.

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

Heinz Marketing

AUGUST 10, 2022

PR and brand work. Digital media specialist. Believe it or not, members of our CMO coffee talk community have started hiring agencies that specialize in those tasks. Lets look at the marketing organization closely. For a typical mid-level organization, we need people who can do: Content writing. Demand generation.

Demand Generation Agencies 108

Demand Generation Agencies Advertising Agencies Paid Search Agency Budget Programs 108

Content Marketing Institute

AUGUST 31, 2023

Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Martech

JULY 28, 2021

The Olympics, even as, historically, a user experience above everything else, didn’t allow dynamic ad serving, which is a core capability in digital media to do measurement, creative rotation and things like that,” said Tal Chalozin, CTO and Co-founder of Innovid. Read more here. Maggie Lower moves from Cision to Hootsuite . Why we care.

Enterprise Management 112

Enterprise Management Marketing Management Advertising Agencies Demand Generation 112

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166