The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

KoMarketing Associates

SEPTEMBER 4, 2018

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. percent of marketing budgets was going toward social media. percent of their budgets on social media. Social Media as a Marketing Channel. Back in August 2017, about 9.8

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Where are leaders pushing their digital media strategies in 2024? Where are they investing?

CMO 52

CMO Advertisements Advertising Trends 52

Sage Marketing

FEBRUARY 10, 2024

There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. What is CMO as a Service? Flexibility One fantastic benefit of bringing in a CMO as a service is the various aspects of flexibility. Let’s start with the basics.

Startups 52

Startups CMO Work Management Marketing Management 52

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? The report layout: 3.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Heinz Marketing

APRIL 21, 2022

CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely. Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum.

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CMO PR Domain Network Marketing 93

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year.

Social Media 119

Social Media Social Marketing Media CMO 119

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Media 105

Media Advertising Agencies Paid Search Agency Forrester 105

Oktopost

NOVEMBER 10, 2021

Eric Hanson, CMO of Fuze takes the hot seat. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Hanson. Episode Summary.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. The post Follow the money: CMO budgets for martech and marketing operations appeared first on Chief Marketing Technologist.

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 85

Social Media Media B2B Advertising Agencies 85

Go Beyond SEO

MAY 14, 2022

Whether your marketing is directionless or you need more financial resources to invest in a solid strategy, here are four signs it’s time to consider a fractional chief marketing officer (CMO). You hire an intern to manage your social media because young people know social media, right? You sponsor events and buy branded swag.

CMO 78

CMO Planning Paid Search Agency Lock-In 78

seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

CMO 105

CMO Work Management Marketing Management Service 105

Meerkat Marketing

OCTOBER 21, 2020

Virtual Chief Marketing Officers (Virtual CMO) are becoming increasingly popular as many businesses struggle to understand how they should be marketing during the pandemic. . We’ve outlined 5 benefits that a Virtual CMO can bring to your business to ensure your brand stays top of mind and relevant during the pandemic and uncertain times. .

CMO 89

CMO Marketing Budget Creation Paid Search Agency Advertising Agencies 89

B2B Marketing Traction

APRIL 30, 2014

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. CMOs need to focus on relationships, not just sales. The CMO reach must go through the entire supply chain.

CMO 100

CMO Social Media Media Correlation 100

Oktopost

OCTOBER 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat. Her background includes creating and executing strategies that increase brand awareness, generate leads, create analyst champions and provide go-to expert resources for the media. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

BenchmarkONE

SEPTEMBER 15, 2022

Whether you’re a brand new startup or a tenured business, at some point during your company’s growth, you may find the need for an experienced chief marketing officer (CMO) who can lead your marketing team and efforts. . When hiring a CMO, many businesses assume their only option is someone who will be full-time. Flexibility.

CMO 62

CMO Marketing Budget Business Small Business Marketing 62

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Chart Your Path to Become a Chief Marketing Officer (CMO).

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Drew Neisser

JULY 8, 2022

That’s the theme of this episode with HubSpot CMO Kipp Bodnar , a differentiation pro who has been with the brand as it’s grown into a global marketing behemoth with over 7K employees and an impressive reputation. What you’ll learn: Why HubSpot acquired a media company and ran an ad about pirates. Why B2B brand awareness matters.

CMO 52

CMO Hubspot Differentiation Paid Search Agency 52

Marketri

SEPTEMBER 12, 2023

If your marketing strategy relies heavily on paid media, it’s crucial to have specialists who understand various advertising platforms, search engine marketing, social media, and data tracking. See more videos from Marketri → The post The CMO Show: How to Evolve Your Company’s Marketing Efforts appeared first on Marketri.

CMO 62

CMO Advertising Agencies Planning Paid Search Agency 62

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Oktopost

JANUARY 26, 2022

Gabriela Henault, CMO of AlphaSights takes the hot seat. AlphaSights CMO, Gabriela Henault , takes the hot seat on this episode of Radically Transparent. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

CMO 62

CMO Ad Building Brand Identity Branding 62

Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if.

CMO 62

CMO Press Cable Blast Campaigns 62

The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. “The Define Program Objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClickZ

MARCH 10, 2020

Yotam Benami, Idomoo’s Chief Marketing Officer, has over a decade of experience working in the telecommunications, media and entertainment (TME) space. Q) Can you give us a brief insight into your professional journey and how you became the CMO of Idomoo? Benami has been with Idomoo for nearly six years.

CMO 107

CMO Video Marketing Paid Search Agency Personalization 107

Top Rank Marketing

JUNE 30, 2023

media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. MarketingCharts U.S. Ad Index Expands For First Time In 11 Months In May 60 percent of overall U.S. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Crimson Marketing

JULY 9, 2014

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

CMO 100

CMO Social Media Skype Wikipedia 100

LeanData

JULY 13, 2020

Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company—and whose influence affects the bottom line. How do CMOs view revenue operations as a strategy? How is the CMO role changing?

CMO 52

CMO Enterprise Management Paid Search Agency Marketing Management 52

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How do you define social media governance? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

The Customer

JUNE 4, 2020

A Visible Difference – Speaking with CMO Minjae Ormes During Disrupted Times. Here’s why I proceeded to publish: If you work in media, marketing or advertising, chances are you know of Minjae Ormes. The post Insider Interviews: Minjae Ormes, CMO at Visible appeared first on TheCustomer. Mostly for businesses.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. If you’re feeling the heat, we see you and hear you.

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Social Media Work Management Marketing Management Social Marketing 112