The Marketing Blender

JANUARY 10, 2024

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. A fractional CMO is a professional who offers their marketing expertise part-time or on a contract basis, providing businesses with strategic direction for a fraction of the cost of a full time executive.

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Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

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The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). In this article, we will explore the concept of a fractional CMO, who needs them, why you might consider hiring one, where to find them, and how a fractional CMO team operates.

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Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. What can you do?

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

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B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. The CMO Survey is a semi-annual survey of senior marketing leaders with for-profit U.S. The CMO Survey found that these pressures are increasing. You can find the two previous posts here and here. companies.

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Marketri

DECEMBER 19, 2023

Episode #6: Navigating the Future, Generative AI Use Cases & Impact As a CMO deeply entrenched in the dynamic landscape of marketing, I find myself constantly seeking innovative solutions to elevate our strategies, enhance efficiencies, and stay ahead of the curve.

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Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

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Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. Why do you need a CMO?

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Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. HINT: If you are not measuring customer lifetime value, start Now!

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Hive9

FEBRUARY 9, 2021

years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 In fact, at 3.5 years in 2016. The report, which analyzes the top 1,000 U.S. year tenure.

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Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. As Chevrolet’s CMO Tim Mahoney states , “Manchester United provides us with a global stage, including here in the U.S. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. Which metrics should you measure?

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Drew Neisser

MAY 5, 2023

He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. What You’ll Learn What KPIs matter most during a downturn How to measure efficiency What’s on an evolved B2B CMO dashboard The post Evolving the CMO Dashboard with Forrester appeared first on The Drew Blog.

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Tomorrow People

NOVEMBER 7, 2018

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation. Successful transformation boils down to people, process and tools.

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Vision Edge Marketing

APRIL 9, 2024

In its role, the BOD must continually review the measures to maintain the integrity of the customer-centric design. We recommend exploring the following measures along with customer lifetime value , which serves be the primary key performance indicator. Today’s B2B buyer expectations have significantly changed.

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B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

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Liveintent

DECEMBER 21, 2021

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. The post The future of identity, attribution & measurement appeared first on LiveIntent Blog. It’s time to get ready for the tumultuous time ahead.

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seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

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Customer Experience Matrix

MAY 18, 2010

Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. Customer experience, channel integration or marketing measurement? But mostly this suggests that CMOs are just plain confused.

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Outgrow

APRIL 9, 2024

Measuring awareness, sentiment, and brand affinity for ROI assessment. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. And for this month we are going to interview Don McGuire, CMO of Qualcomm.

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Marketri

SEPTEMBER 12, 2023

Without a clear understanding of their marketing performance and the effectiveness of their strategies, it becomes nearly impossible to measure ROI accurately. To transform your marketing into a measurable ROI-driven machine, you need to start with a solid strategy. Want to see what Marketri can do for your growth potential?

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B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

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KoMarketing Associates

NOVEMBER 1, 2019

Many marketers are largely thorough about the measurement of their campaigns, but new data shows that some of them may be gauging their ROI too quickly. A new LinkedIn survey of more than 4,000 digital marketers suggests that many are too quick to measure their ROI, mixing metrics, and generally marketing under pressure.

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Martech

MARCH 21, 2022

Good morning, Marketers, how do you measure marketing success? Whether a first-touch, last-touch or multi-touch model is used, measurement is possible; which, in turn, makes predicting future success possible. Why marketing sourcing is “a metric built to get a CMO fired.” The post Good morning: How do you measure success?

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Content Standard

OCTOBER 7, 2021

One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line. Here are eight key ways these marketing leaders measure their content success: 1.

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B2B Marketing Directions

SEPTEMBER 19, 2021

The 2021 CMO Study was based on a survey of 150 Fortune 3000 CEO's from 13 industries. They wanted to capture the perspectives of CEO's on the role and importance of the CMO position, and they wanted to explore other CEO perceptions that might help explain the short average tenure of chief marketing officers. First, the good news.

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Drew Neisser

MARCH 25, 2022

If you’ve ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the episode for you. Tune in to learn how they made their refreshed brand come to life in a myriad of ways, as well as how Klaviyo measures marketing, and more. Grow their business how, exactly? Kady’s 5 key marketing metrics

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Drew Neisser

APRIL 29, 2022

Forrester VP and Principal Analyst Ross Graber joins us on this “Bonus Huddle” episode to enlighten us on which metrics should be on every CMO dashboard–and which should be left off. What you’ll learn: Which metrics should actually be on your CMO dashboard. What you’ll learn: Which metrics should actually be on your CMO dashboard.

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Vision Edge Marketing

JUNE 6, 2023

Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. By focusing on these customer experience goals and measures.

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6sense

FEBRUARY 17, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… .

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Bluetext

MARCH 6, 2024

Can you discuss the metrics and key performance indicators you use to measure the success of your branding and marketing initiatives? The post In the Line of Brand Fire – Tales from a CMO Firefighter: CMO Damien Enderle on Digital Doorways appeared first on Bluetext.

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6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if.

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Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

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6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

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Terminus

MARCH 10, 2021

Updated for the Modern CMO to Incorporate Go-to-Market and Account-Based Marketing KPIs. When I first developed a free scorecard template for CMOs with Tim Kopp, things looked a lot different for both of us. If you aren’t measuring qualified conversions today, I highly recommend it. Access the CMO Scorecard here.

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The Marketing Blender

APRIL 5, 2022

Several key ways B2B digital marketing differs from B2C can be seen in campaign structuring, lead generation, and measurable results. This could involve a marketing agency, a fractional CMO, or a fractional marketing team. A fractional CMO is great for strategy and helping to manage internal resources and budget. More leads?

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B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released earlier this month. In the February 2022 survey, only 41.0% economy compared to the previous quarter.

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