Martech
DECEMBER 9, 2021
Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. Jon Miller, who was both CPO and CMO for over a year continues in his marketing role. But performance is still measured in terms of qualified leads.
SnapApp
MAY 4, 2017
You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Lead-gated white papers may not be dead, but they are on life support. We gave away 300 Mimosas in about 90 minutes at Marketo. And boy did the events deliver!
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Adobe Experience Cloud Blog
FEBRUARY 3, 2011
by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To learn more, download the white paper, CMO Mandate: Adapt or Perish , today. Identify weak links. Prioritize efforts to become more adaptive.
Adobe Experience Cloud Blog
OCTOBER 12, 2015
That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. It is a challenge.
Sales Engine
FEBRUARY 25, 2016
It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.
Sales Engine
FEBRUARY 25, 2016
It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.
KoMarketing Associates
APRIL 25, 2013
Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.
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