ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels. How will they do this?

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Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives.

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Adobe Experience Cloud Blog

JUNE 16, 2017

SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly. The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Social as a Thoughtful Business Channel. The Old Way. Putting a Structure in Place. Do not lie. Do think before you post.

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Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . SOCIAL MEDIA. Leave behind: Social Media as a Place to Pitch. Adopt in 2020: Social Media as a Place of Engagement.

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Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin.

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Oktopost

MAY 4, 2020

In our fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day , Oktopost ’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas , former CEO of Marketo , an Adobe company and current CEO of iCIMS. With him is Susan Vitale , CMO of iCIMS.

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Adobe Experience Cloud Blog

JANUARY 29, 2015

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. In fact, over the next couple years, a successful Super Bowl commercial might not even be a measurement of success for a CMO.

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Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Automation makes personalized, timely communication possible.

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Adobe Experience Cloud Blog

MAY 2, 2018

CMO Sarah Kennedy took the stage for day two’s opening keynote asking the question: “What does it mean to be fearless?”. Create a short video and post on social media with #Fearless50. The post Big Lessons from Marketing’s Fearless 50 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

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KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media.

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LEADership

DECEMBER 15, 2014

At the start of this year, we started the monthly CMO Spotlight Series. To round off the year, here is a summary of each featured CMO’s “pearls of wisdom”. Are Your CMO and CIO Married? They should be, and that’s the leadership secret of a successful organization, says Jim Davis, Senior VP and CMO at SAS.

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KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media.

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Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. As they move through the research process, they rely on content and social media to help them make purchase decisions. The Data-Driven CMO. Take social media. Social media.

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Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, we use him for our social media post, #FridayFunny.

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Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! And thanks so much to all of our attendees for keepin’ it social. A CMO has to be an innovator, ROI driver, brand strategist, technologist, crisis manager, data analyst, customer advocate, and recruiter amongst other things. We are trending in San Francisco.

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Adobe Experience Cloud Blog

AUGUST 26, 2011

by Maria Pergolino Phil Fernandez, CEO of Marketo, was a guest on the SLMA Radio show, a weekly program that showcases the voices of industry leaders. A CMO or who is unable to talk in precise terms about their marketing activity investments and why they’re making them will quickly become an extinct CMO.

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Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Social media marketing changes. 73% of B2B marketers say video positively impacts ROI.

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BenchmarkONE

SEPTEMBER 27, 2018

Topics: SEO, content marketing, marketing technology, blogging, social media. Get niche tips on video, email, social media, and content marketing and stay at the leading edge of your industry. Topics: Social media, email, CRM, video marketing. Marketo Blog: CMO Nation. ActiveCampaign Blog.

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Adobe Experience Cloud Blog

MARCH 7, 2018

I enjoyed books and puzzles over playing house (and so did our CMO!). At Marketo and previous companies, I have had countless mentors that never assumed I was less competent because of my gender. For women at Marketo with C-suite aspirations, this gives us inspiration and hope, but more importantly—role models.

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SnapApp

MARCH 10, 2015

Read On>> Marketo: The CMO Challenge: Personalized Conversations at Scale. This article from the Marketo blog shares Marketo CMO Sanjay Dholakia’s 5 principles for scaling personalization. Read On>> HubSpot: Why People Unfollow Your Brand on Social Media. So how do we address this issue?

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Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. . BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence.

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Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Alan Gellman: CMO of Esurance.

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Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Automation makes personalized, timely communication possible.

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Marketing Automation Services Marketing Automation Automation Marketing Budget 51

Vidyard

NOVEMBER 6, 2018

It was viewed by nearly 12,000 students and shared actively on social media. ” Drift, the leading provider of conversational marketing solutions for business, has taken their own conversational tone to the next level with an innovative approach to social video. .”

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Video Marketing Generation B2B Thought Leadership Marketing Management 139

Smashmouth Marketing

OCTOBER 20, 2010

Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago (..)

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Onalytica B2B

JULY 15, 2015

CMO Essentials. Social Media Today. francoismat. Francois Mathieu. ActOnSoftware. Act-On Software, Inc. CopywriterTO. Rachel Foster. Demandbase. Demandbase. JasonMillerCA. Jason A Miller. rickwhittington. Rachel Miller. dougkessler. Doug Kessler. exploreb2b. ExploreB2B. CMOEssentials. KatieDuncanKD. Katie Duncan. SalesStaff.

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Ambal's Amusings

JULY 28, 2010

Social media requires constant interaction and almost instantaneous response. " Jessie Paul is CEO of PaulWriter and ex-CMO for Wipro Technologies and a member of Wipro's Strategy and Diversity Council. Social media requires constant interaction and almost instantaneous response. Gauravonomics Blog.

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Adobe Experience Cloud Blog

JANUARY 29, 2014

Author: Carra Manahan Looking for ways to improve your social media strategy in the new year? You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Here’s a recent Sponsored Update from Marketo: But although these ads were introduced in July, many companies have yet to crack their code.

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Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Ardath Albee. Maria Pergolino.

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SmartBug Media

MAY 11, 2021

The following email by MailerLite nails it by having their CMO tell their success story. Besides their social media campaigns and mobile apps, they have also used this strategy in their emails, too. Giving your emails a personal identity makes it easier to implement storytelling in your emails. Source: ReallyGoodEmails ).

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Marketing AI Email Marketing Marketing & Strategy Marketing Strategy 59

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Keeping a Closer Eye on Content ROI – CMO Council.

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SnapApp

MAY 2, 2016

Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of Marketo. Marketo’s Marketing Nation Summit begins in just one week, and you’ll probably see your social media feeds turning a deep shade of purple because of it. Marketo has done a great job of providing inspiration with fantastic speakers.

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Adobe Experience Cloud Blog

MARCH 23, 2018

CMOs and their teams. The CMO job description has also undergone massive change in recent years. This explains why four in 10 CMOs knew more about AI than the average consumer (vs. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% And who’s on the ground, interacting with customers?

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Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Ambal's Amusings

DECEMBER 14, 2011

Manticore Technology, Marketo, Eloqua, to name a few). The speakers include a CMO (Rod Brooks, president of Word of Mouth Marketing Association and CMO of PEMCO Mutual Insurance Agency), CEOs and Presidents of 5 different types of platforms or applications, and representatives of 4 different content marketing agencies.

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