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CMO Insights: Why CMOs Need to Drive Disruptive Growth

Marketing Insider Group

The Facts Up Front: 50% of organizations state that their CMOs are the ones most responsible for driving disruptive growth. Marketo) 30% of CMOs will be let go for not mastering the blended skill set of design […]. The post CMO Insights: Why CMOs Need to Drive Disruptive Growth appeared first on Marketing Insider Group.

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CEO Speaks: MarTech Trends, CEO/CMO Partnership & More

Adobe Experience Cloud Blog

Prior to Marketo’s IPO and eventual sale to Vista Equity Partners for $1.79Bn, they raised over $100m in VC funding from the likes of Battery Ventures, IVP, Mayfield, and Lead Edge Capital. In This Episode You Will Learn: How did Steve make his way into the world of SaaS and come to be CEO at Marketo?

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Michael Brenner’s 5 Skills You Need to Become the Next CMO

Adobe Experience Cloud Blog

Michael Brenner recently uncovered the five critical skills a CMO needs to produce content with the customer at the heart while also demonstrating business results through leads, revenue, and ROI. One of the first tasks of the CMO is to look at why your marketing organization exists. Take Accountability.

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Demandbase + Marketo = Seamless ABM Integration

Valasys

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

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Why being a CMO is better than being a CEO?

Seismic

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Here is why: Getting your hands dirty.

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Introducing…The CMO Nation!

Adobe Experience Cloud Blog

Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation, on the other hand, will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives.

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SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing

Adobe Experience Cloud Blog

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. To kick off the conversation, the CMOs talked about the role of marketing today.

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