ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

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Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO. They delete your emails. They decline your invitations. They cut your calls short. We asked Jill Konrath, best-selling author and speaker on the subject of […].

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Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. Tricia Nichols is a consultant, angel investor, board member, and former CMO at Gap, Estée Lauder, Pepsi, IPP, and Belk. ’ upfront.

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Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

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Sage Marketing

APRIL 9, 2024

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. Instead, a Fractional CMO brings a highly strategic, adaptable, and focused approach to leadership.

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Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders. To me this was a red flag.

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Marketing Insider Group

JULY 21, 2019

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed.

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The Marketing Blender

JANUARY 10, 2024

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. How Much Does a Fractional CMO Cost? Understanding the rates and costs associated with hiring a fractional CMO is crucial for any business considering this route.

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The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. No surprises here, as digital marketing continues to grow at a healthy pace. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

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Biznology

JUNE 30, 2021

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years.

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Engagio

NOVEMBER 6, 2023

One of your most important jobs as a senior marketer is communicating the impact of marketing investment on business results. Choose the wrong ones, and you diminish marketing’s credibility across the organization. Let’s explore this, beginning with how the wrong reports and metrics can hurt marketing credibility.

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The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

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Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CEOs won’t accept marketing that doesn’t work.

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The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). This innovative role provides a flexible, efficient solution for businesses seeking high-level marketing expertise without the need for a full-time executive hire. Who Needs a Fractional CMO?

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Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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Marketing Insider Group

JUNE 13, 2019

We’re all familiar with the divide between sales and marketing. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. The post Workfront CMO: How to Get Sales and Marketing Operating as One appeared first on Marketing Insider Group.

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Navigate the Channel

SEPTEMBER 29, 2023

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. In contrast with a low-level salesperson, a CMO taking a potential partner executive out for a round of golf creates relationships throughout the entire chain of command.

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Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. While not shocking, what stood out was their approach to the role and perceived context of the market. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team.

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ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines.

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Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a CMO?

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Marketri

OCTOBER 10, 2023

Episode #4: The Future of Outsourced Marketing Departments In today’s rapidly evolving business landscape, marketing departments are undergoing significant transformations. The need to compete, increasing specialization in marketing , and various other factors are driving this evolution.

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The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. That’s why outsourced CMO is something that many businesses are turning to. Here we will discuss the sub topic of relative point and its importance when it comes to outsourcing your marketing needs.

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Content Marketing Institute

FEBRUARY 2, 2024

Big brands ax the CMO role. Learn what it all means for marketing and what you should do to grow in the profession. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles?

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Sage Marketing

FEBRUARY 10, 2024

This also means you have encountered a very common hurdle: deciding how to tackle the complex landscape of marketing strategies. There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency. What is CMO as a Service?

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The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Why is marketing’s story so different than sales? Two Types of CMO.

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Marketri

DECEMBER 19, 2023

Episode #6: Navigating the Future, Generative AI Use Cases & Impact As a CMO deeply entrenched in the dynamic landscape of marketing, I find myself constantly seeking innovative solutions to elevate our strategies, enhance efficiencies, and stay ahead of the curve. Want to explore the opportunities of AI with a marketing partner? 

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Hive9

FEBRUARY 9, 2021

chief marketing officer. years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 At the top were CMOs in the industrial sector, coming in at 4.0

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illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024.

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Tomorrow People

NOVEMBER 7, 2018

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation. “If What’s exciting you about marketing right now?

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chiefmartech

AUGUST 29, 2021

As with crime and politics, if you want to reveal the real plot in marketing’s evolution, follow where the money is going. But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Closely related, marketing analytics was ranked #4 with 11% mean budget allocation. Okay, scratch that image.

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Marketing Insider Group

JUNE 8, 2020

for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. She’s a highly-regarded marketing leader, and she totally gets why storytelling matters. This Is a Marketing Story but Also a Team Story.

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Heinz Marketing

APRIL 21, 2022

CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely. When private equity and venture portfolio companies require significant assistance building their marketing organization and infrastructure, where do they start? Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)?

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Martech

NOVEMBER 17, 2023

A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. I remember forming a cross-functional team with individuals from marketing, technology and customer service. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller Get MarTech!

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Marketing Insider Group

AUGUST 28, 2018

It turns out like 95% of our decision making is actually emotional,” says Alicia Hatch, CMO, Deloitte Digital. Marketers have been working to appeal directly to their customers’ emotional states, needs and aspirations since […].

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