Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

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Sage Marketing

APRIL 9, 2024

The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. Instead, a Fractional CMO brings a highly strategic, adaptable, and focused approach to leadership.

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Drew Neisser

APRIL 14, 2023

Welcome Salesforce President & CMO Sarah Franklin to Renegade Marketers Unite, here to share how Salesforce is committed to leading from the front, especially during turbulent times.

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Why is marketing’s story so different than sales? Two Types of CMO.

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The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). This innovative role provides a flexible, efficient solution for businesses seeking high-level marketing expertise without the need for a full-time executive hire. Who Needs a Fractional CMO?

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The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

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Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CEOs won’t accept marketing that doesn’t work.

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Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

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Navigate the Channel

SEPTEMBER 29, 2023

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. In contrast with a low-level salesperson, a CMO taking a potential partner executive out for a round of golf creates relationships throughout the entire chain of command.

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Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. While not shocking, what stood out was their approach to the role and perceived context of the market. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team.

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Biznology

JUNE 30, 2021

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years.

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Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a CMO?

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Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

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Drew Neisser

FEBRUARY 2, 2024

An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO. We’ll explore how to invigorate your marketing strategy, reallocate budgets, and rethink how marketing and sales work together. Here’s to a fantastic 2024.

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Rev

JULY 12, 2023

Yes, just one hour to follow up with leads and secure the best chance of speaking to key decision-makers and converting them into customers—at least, that’s what a study from the Harvard Business Review found. Low-quality leads make their way to sales, and some of the most qualified leads fall through the cracks.

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SalesIntel

JULY 25, 2023

I understand better than most how crucial lead quality is for driving successful B2B marketing campaigns. But here’s the thing—many companies assume they have a clear definition of lead quality when in reality, they lack the necessary level of detail for effective targeting.

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KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. Fortunately for marketers, they may have more of a budget to work with in the future. Marketing Budgets to Continue Growing. just one year ago.

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DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Marketers are under increasing pressure to demonstrate results. Align sales and marketing with SLAs.

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Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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Biznology

JANUARY 4, 2017

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. Of those 350,000, about half—178,000—were actual sales leads.

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Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. Ultimately, it comes down to leading by example.

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Marketri

OCTOBER 10, 2023

Episode #4: The Future of Outsourced Marketing Departments In today’s rapidly evolving business landscape, marketing departments are undergoing significant transformations. The need to compete, increasing specialization in marketing , and various other factors are driving this evolution.

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NuSpark Consulting

FEBRUARY 13, 2023

Trust plays a crucial role in generating leads and sales for businesses of all kinds. Here are some ways in which trust can help generate leads and sales: Builds credibility : A trustworthy brand is seen as credible, reliable, and knowledgeable. The post Trust Generates Leads. It’s what I preach. Then let’s plan a call.

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Marketing Insider Group

DECEMBER 12, 2019

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

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Search Engine Journal

NOVEMBER 21, 2022

Rock Content's CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture. The post Leading A Data-Driven Content Marketing Journey With Vitor Peçanha appeared first on Search Engine Journal.

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Oktopost

NOVEMBER 10, 2021

Eric Hanson, CMO of Fuze takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing.

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The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Marketing Strategy. Marketing plan or roadmap.

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Tomorrow People

NOVEMBER 7, 2018

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation. “If What’s exciting you about marketing right now?

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ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. AI in marketing implies the usage of customer data, machine learning, automation and other computational concepts to predict consumers’ actions. trillion to the global economy by 2030.

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Square 2 Marketing

SEPTEMBER 2, 2020

It Might Be The Hardest Part Of A CRO/CMO’s Role – Setting Expectations For The Organization On Leads And Sales. Think fast – you’re new in the role of CMO and the CEO wants to know how many leads your marketing team can generate this quarter. There is a reason the CMO role has the highest attrition rate.

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Sage Marketing

OCTOBER 25, 2023

In the dynamic world of B2B marketing, the role of a Chief Marketing Officer (CMO) has undergone a profound evolution. Traditionally, CMOs were tasked with responsibilities centered around branding and demand generation. How can we disrupt the market? What’s the game-changing strategy that will set us apart?

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Experiture

NOVEMBER 16, 2022

Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. Brooklyn, NY – Experiture, a solutions pioneer in true Omni-Channel Marketing, announced that it has been ranked the #1 Leading Marketing Platform (Midmarket) by The Info-Tech Research Group. Experiture Blog.

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Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. The summit was not only enlightening but also showcased the innovative spirit that drives the marketing sector forward.

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The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Content marketing with a customer-centric focus.

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Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

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Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. CMOs can learn from Jobs. Processing.Please wait.

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