The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. It’s Time to Contact a Fractional CMO Agency When… Here are a few key indicators that your organization should look for a fractional Chief Marketing Officer.

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The Marketing Blender

JANUARY 3, 2024

One such role that has gained significant traction in recent times is the concept of a fractional Chief Marketing Officer (CMO). In this article, we will explore the concept of a fractional CMO, who needs them, why you might consider hiring one, where to find them, and how a fractional CMO team operates.

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Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

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Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

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Navigate the Channel

SEPTEMBER 29, 2023

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. In contrast with a low-level salesperson, a CMO taking a potential partner executive out for a round of golf creates relationships throughout the entire chain of command.

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Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CMO tenure is at the lowest point of the last decade.

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B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. The role of the CMO has undergone a radical shift especially in B2B technology companies, which are driving the revolution of this new breed of the CMOs.

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Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

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Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. Why do you need a CMO?

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Drew Neisser

FEBRUARY 2, 2024

An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO. Let’s turn obstacles into opportunities and set the stage for a year where being a CMO doesn’t just mean leading marketing—it means leading the market! Here’s to a fantastic 2024.

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The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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SalesIntel

JULY 25, 2023

I understand better than most how crucial lead quality is for driving successful B2B marketing campaigns. But here’s the thing—many companies assume they have a clear definition of lead quality when in reality, they lack the necessary level of detail for effective targeting.

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Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Additionally, salespeople with SLAs call out marketing as the top generator of leads (#cred).

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Marketri

OCTOBER 10, 2023

While strategic leadership often comes from a Chief Marketing Officer (CMO) or VP of Marketing with extensive experience, there are various other specialized roles required to create a successful marketing strategy. This leads to a seamless process and ensures efficient execution of marketing initiatives.

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Marketing Insider Group

DECEMBER 12, 2019

With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

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Drew Neisser

AUGUST 18, 2023

These are Dalia Feldheim’s 5P’s of compassionate leadership, which she laid out in a powerful Bonus Huddle about how CMOs can be better bosses, or, as Dalia put it in her book of the same name: Dare to lead like a girl. appeared first on The Drew Blog.

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The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

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Oktopost

NOVEMBER 10, 2021

Eric Hanson, CMO of Fuze takes the hot seat. Eric works with other members of the executive team to lead the company’s vision and product strategy. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Catch all episodes here.

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Sage Marketing

OCTOBER 25, 2023

In the dynamic world of B2B marketing, the role of a Chief Marketing Officer (CMO) has undergone a profound evolution. Traditionally, CMOs were tasked with responsibilities centered around branding and demand generation. The post The New Role of the Modern CMO appeared first on SAGE. How can we disrupt the market?

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Tomorrow People

NOVEMBER 7, 2018

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation. Test and learn should be part of your DNA.

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Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

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NuSpark Consulting

FEBRUARY 13, 2023

Trust plays a crucial role in generating leads and sales for businesses of all kinds. Here are some ways in which trust can help generate leads and sales: Builds credibility : A trustworthy brand is seen as credible, reliable, and knowledgeable. The post Trust Generates Leads. It’s what I preach. Then let’s plan a call.

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NuSpark Consulting

JANUARY 27, 2023

Fractional CMO, Marketing Consultant. The post Email Marketing Strategies That Drive Leads and Sales first appeared on NuSpark Consulting. Click Here While you’re here, take a look around the website, learn about my capabilities and services, and feel free to have a discovery call with me to learn more. Ready for growth?

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Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. Early in his career, he challenged everything, eventually leading to his ousting from Apple. It was as though the CMO had amnesia, experiencing the priority process for the first time.

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6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The post CMO Coffee Talk ‘Aha!

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Meerkat Marketing

OCTOBER 21, 2020

Virtual Chief Marketing Officers (Virtual CMO) are becoming increasingly popular as many businesses struggle to understand how they should be marketing during the pandemic. . We’ve outlined 5 benefits that a Virtual CMO can bring to your business to ensure your brand stays top of mind and relevant during the pandemic and uncertain times. .

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seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. The tricky part is when you have to hire someone at a C-suite level, like a Chief Marketing Officer (CMO).

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Drew Neisser

NOVEMBER 18, 2022

Enter Deloitte CMO? serving countless consumer and business brands while leading relationships with many of the firm’s largest clients. The post Deloitte CMO on Exceptional Employee Engagement appeared first on The Drew Blog. What’s their secret? . Suzanne Kounkel , who has been with?the for 27 years,?serving

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ANNUITAS

DECEMBER 11, 2014

In working with many clients and speaking with marketing decision makers, here are some of the most important areas I believe CMOs need to show stronger leadership in: Leading Change in Their Organizations. CMOs need to lead their teams and ensure they are appropriating the right amount of budget to skills development and education.

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Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

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chiefmartech

SEPTEMBER 19, 2020

Erica kicked off the show by walking us through the evolving trends she’s been seeing in hiring marketing executives — see the table at the top of this post — as well as some of the trade-offs that companies need to consider when hiring the right CMO. More CMOs are coming from these backgrounds.

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nDash

NOVEMBER 22, 2022

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision. Change Agent.

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SalesIntel

MAY 12, 2023

Inbound lead conversion is always one of the biggest concerns for marketing and sales departments. We’re constantly looking for new ways to maximize lead conversion but typically struggle with poor lead quality, even as the conversion numbers increase. Why is Lead Quality Important? Those leads will never convert.

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Marketing Insider Group

FEBRUARY 11, 2020

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Of all the strategies CMOs should use, leading from the front is probably the least understood. Leading from the front is putting yourself first in the line of fire. Don’t Merely Manage – Lead.

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BenchmarkONE

SEPTEMBER 15, 2022

Whether you’re a brand new startup or a tenured business, at some point during your company’s growth, you may find the need for an experienced chief marketing officer (CMO) who can lead your marketing team and efforts. . When hiring a CMO, many businesses assume their only option is someone who will be full-time. Flexibility.

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