B2B Marketing Traction

OCTOBER 13, 2011

Today as a CMO, marketing consultant or agency, you need to understand and use technology. Our lead marketing consultant and CMO for Hire, Jen Beever, came from the software industry in 1997 to start New Incite. Marketing Technology. At New Incite, we think we’re in the perfect marketing storm.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

MARCH 25, 2013

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 25, 2013

VP and CMO for Managed Service Provider Continuum. Are you converting online prospects to leads? Nurturing leads with online marketing so that they convert to customers? Marketing Measurement b2b customer lead nurturing marketing website' If you need help in your online marketing programs, contact New Incite today.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

MARCH 7, 2014

Inbound marketing specialists optimize content to attract the right leads and convert leads to customers. New Incite provides outsource marketing strategic direction and management with its CMO for Hire services. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

APRIL 22, 2013

Micromanagement leads to poor morale. The answer is that micromanagement often leads to poor morale. It can even lead to a not great design, because too many people are involved and the design loses its cohesion and original intent. They know what colors are best, they critique the wording, they react to photos and images.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

APRIL 28, 2014

There are almost 700 million Twitter users sending 58 million messages a day, so use hashtags (some examples are #marketing #CMO #socialmedia) so that you get found. If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months. So what’s holding you back?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 14, 2011

His site had been coming up high in the results and generating potential client leads. Your next action as a CEO or CMO? He hired a company to optimize his site. The company used tricks to improve performance. His site was summarily de-listed by Google. De-listing was a disaster after all he had invested in SEO. May I suggest one?

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Flexibility is on of the qualities in my previous post about critical CMO skills. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 5, 2016

Do we need to generate new leads, create awareness, better support existing customers, build a user community? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? What are the critical success factors, and how will we measure them? How will we accomplish these goals and objectives?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JUNE 14, 2012

Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

MAY 20, 2010

One piece of data that some of you know is cost per lead. Easy to calculate (total cost of marketing activity divided by the number of leads generated). I look at cost per lead for one marketing activity, such as a trade show, along with marketing conversion (how many sales does a marketing activity produce?).

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 1, 2013

If the bright-shiny-object marketer is leading your marketing team, allow their new ideas to flourish, but help them stick to the marketing plan that you all agreed to. A written marketing plan, detailed timelines, and calendared activities will help keep this person on track.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 2, 2010

Today consultants are often interim executives, directors or managers, leading departments (and sometimes companies) and providing a combination of advice, expertise, project management and implementation. A sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue!

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

MAY 24, 2012

This explains why putting ideas or projects on the “back burner” and coming back to them often leads to success. Maybe that’s why the Madmen of yesterday took long lunches and drank martinis. It also explains why we get creative ideas in the shower or while washing the dishes.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

JULY 1, 2010

It has been proven again and again that multiple touches, multiple, integrated brand impressions create response compression (multiple touches lead a prospect to remember you and respond) and build brand recognition. One-shot marketing tactics don’t work.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 12, 2010

Your competitors will be educating your target audiences in this stage, so the key tactic here is lead generation and engagement to develop early adopters into customers. These strategies could lead to another product lifecycle. The marketing spend may increase during this stage, but the sales volume should increase as well.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

MARCH 31, 2011

In the book, Lead with LUV: A Different Way to Create Real Success , the co-authors use a great analogy for the style of customer service employees provide. I read a book on Servant Leadership co-written by Ken Blanchard , author of The One Minute Manager, and Colleen Barrett , CEO Emeritus of Southwest Airlines.

Conference 100

Conference Marketing Management Service Leads 100

B2B Marketing Traction

MARCH 7, 2010

It also explains why my process of working from a one-page, written marketing plan and working with great teams leads to successful execution. I felt the assessment was accurate, and it explains why I love strategic marketing planning and easily adopt and assimilate new marketing techniques, technologies and methodologies for my clients.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

MARCH 26, 2010

Careful analysis of leading industry information, retweeting quality tweets by colleagues, communicating transparently with followers, offering original research and studies that are relevant to prospects. According to Maister et al, credibility is increased if we can anticipate our prospect’s needs and articulate them.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media marketing has led to the demise of traditional madmen (read my previous posts about this, From Subliminal Madmen to Lead Nurturers and Bye, Bye, Madmen; Hello, Lead Nurturers! )- we no longer need so many crafty creatives designing messages in their ivory towers and charging companies big bucks for their work.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100