Buzz Marketing for Technology

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Advertising Applications Big Data Business Intelligence Content Marketing Conversion Conversion Optimization Data Mining Innovation Interactive Marketing Lead Generation Lead Nurturing Marketing Online Advertising Pay Per Click ROI Strategy AIB CMO Integrate Marketing Ops Modern Marketing Online Ads PPC SEO'

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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually! Well that day is already here for the enlightened CMO which is exactly what I want to talk about at this years SXSW event. But I need your help to vote for my session!

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Influencer strategies and why they’re important.

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Sharing is how you build a Brand

Buzz Marketing for Technology

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Tags: Blogging Branding Content Marketing Facebook Inbound Marketing Lead Generation Social Media Social Networking. And I couldn’t help but agree.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Analyzing social media to find leads using a variety of search terms.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could.

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.