Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

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CMO Marketing AI Paid Search Agency Work Management 203

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

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CMO Demand Generation Agencies Advertising Agencies Work Management 118

The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? First, let’s start with the reports.

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DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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CMO Relevance Enterprise Management Peer-to-peer 108

Marketing Insider Group

DECEMBER 12, 2019

With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

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CMO Allocation Personalization Budget Programs 176

Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

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CMO Marketing AI Ethics Storytelling 62

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

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CMO Customer Surveys Research B2B 70

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

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CMO Customer Surveys B2B Allocation 96

6sense

NOVEMBER 9, 2021

If you’re a marketing leader in your organization I’d like to invite you to our CMO Coffee Talk series, presented by 6sense and Heinz Marketing. It’s an informal but highly engaging drop-in interactive Zoom meeting Fridays at 8:00 am Eastern and another at 8:00 am Pacific. Get registered with a hands-free calendar invite here.

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CMO Marketing Prospects Course Interactive Marketing 62

Go Beyond SEO

MAY 14, 2022

Whether your marketing is directionless or you need more financial resources to invest in a solid strategy, here are four signs it’s time to consider a fractional chief marketing officer (CMO). The post 4 Signs It’s Time for a Fractional Chief Marketing Officer (CMO) appeared first on Go Beyond. Hiring staff is a big commitment.

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CMO Planning Paid Search Agency Lock-In 78

Drew Neisser

NOVEMBER 18, 2022

Enter Deloitte CMO? This episode is largely about creating the formal programs that lead to those informal magic moments—where a brand’s culture lives feely in the wild in a way that captures the attention of talent, customers and prospects. The post Deloitte CMO on Exceptional Employee Engagement appeared first on The Drew Blog.

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Zoominfo

NOVEMBER 1, 2022

Your plays should be a living, breathing part of your strategy, and market conditions and general prospect and customer feedback should inform how your team takes your product or service to market. We recently went through this process at ZoomInfo when Law came on board as the new CMO.

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Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs.

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Intent Data Top of Funnel Intent Lead Ranking 78

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

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CMO Customer Surveys Research B2B 52

Marketri

SEPTEMBER 12, 2023

Your marketing strategy should align with your business goals and be informed by a deep understanding of your target audience’s buyer’s journey. Data-driven strategies help businesses make informed decisions, eliminate guesswork, and focus their efforts on what works.

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CMO Advertising Agencies Planning Paid Search Agency 62

B2B Marketing Directions

AUGUST 9, 2020

Some of these companies never had a CMO, while others created the new position to replace the CMO role. These organizational changes suggest that a growing number of CEOs and other senior business leaders don't believe their marketing function - and by extension the CMO - is maximizing growth opportunities. companies, 65.6%

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CMO Paid Search Agency Companies Lead Ranking 90

Outgrow

APRIL 9, 2024

About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. And for this month we are going to interview Don McGuire, CMO of Qualcomm.

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Marketing AI CMO Small Business Marketing Lead Ranking 52

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Chart Your Path to Become a Chief Marketing Officer (CMO).

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CMO Work Management Advertising Agencies Marketing Management 102

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

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CMO Customer Surveys Research B2B 52

Bluetext

DECEMBER 20, 2023

In this episode, we have a true marketing powerhouse, Jake Heinz, who has been at the helm as CMO of major brands like Verizon Business, XO, Kastle, and now spearheads the marketing efforts at the cutting-edge cybersecurity firm, ZeroFox. Jake’s journey in the marketing world has been nothing short of extraordinary.

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CMO Customer Satisfaction PR Work Management 26

Oktopost

JANUARY 26, 2022

Gabriela Henault, CMO of AlphaSights takes the hot seat. AlphaSights CMO, Gabriela Henault , takes the hot seat on this episode of Radically Transparent. Listen to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

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CMO Ad Building Brand Identity Branding 62

SalesIntel

FEBRUARY 8, 2023

Another thing to consider, do you have all the information you need? You must use every possible avenue to collect more information about your prospects to take a laser-focused approach, so the more data available, the better. Did your company go to a trade show and get names and emails but no phone numbers? Break it down.

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Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.)

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CMO Customer Surveys Research B2B 52

KoMarketing Associates

SEPTEMBER 20, 2022

2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. As of Sept.

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Marketing Report CMO Analytics Budget Programs 251

Martech Advisor

SEPTEMBER 3, 2019

Defining the role of CMO today requires looking not only at the marketing arena but also across multiple business functions, from cultural to financial, creative to analytical, shares, Ian Lowe, Vice President of Marketing, Crownpeak. And for the CMO, this meant a huge shift. That soon changed.

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CMO Trends Work Management Multi-Channel 70

The Marketing Blender

APRIL 5, 2022

You can create monthly newsletters to promote new content, send information about your products or services, and offer useful tips. This could involve a marketing agency, a fractional CMO, or a fractional marketing team. A fractional CMO is great for strategy and helping to manage internal resources and budget. Recent Posts.

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Paid Content CMO Marketing Automation Services Advertising Agencies 52

Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? The CMO works with all teams, such as IT, human resources, finance, sales, and customer service.

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CMO Enterprise Management Work Management Marketing Management 75

Martech Advisor

NOVEMBER 29, 2019

There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. This gives rise to a unique set of challenges for CMOs. What’s the CMO Role in 2020? How can this be achieved?

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CMO Full Circle Insights Marketing Budget Creation Digital Marketing Funnels 66

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. Three areas of expertise Strategy If you’re a strategy-focused CMO, you’re at the forefront of your company’s innovation efforts and go-to-market plan.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. There is more information available online than ever before, and research has shown that the vast majority of buyer research takes place before the buyer contacts the vendor. Coca-Cola made headlines a few years ago when they decided to ditch the role of CMO.

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CMO Advertisements Advertising Paid Search Agency 314

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise. Set marketing KPIs.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

NuSpark Consulting

FEBRUARY 10, 2023

Length: 32 minutes Guest: Laura Patterson, VisionEdge Marketing Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics, and instructions to subscribe to our program. Fractional CMO, Marketing Consultant.

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Business CMO Consulting Marketing Websites 246

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

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CMO Customer Surveys Analytics Research 52

B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. I met with several marketing professionals last night to discuss a pending CMO search. I put this as the central quality for CMOs, applicable to all situations. Customer Focus. Analytical.

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CMO Marketing Analytics Tools Paid Search Agency Work Management 100

Contently

MAY 8, 2017

Instead, he was referring to the wisdom of Alicia Hatch, the dynamic CMO of Deloitte. Data is just the collection of information. Insights are research and findings that inform your big creative ideas. As the CMO of one of the world’s leading consultancies, Hatch has a rare window into the minds of fellow CMOs.

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CMO Validation Paid Search Agency Conference 106