Martech

SEPTEMBER 16, 2022

Currently, content marketers measure success by looking at traffic, search rankings and leads. The most common teams that work with content marketing tools are those that deal with driving website traffic, engagement, leads and sales. Most respondents said they planned to increase content budgets and hire more content talent in 2022.

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135

KoMarketing Associates

APRIL 7, 2021

This is different than lead generation, where the goal is converting traffic. This is the classic lead generation setup: You drive traffic to a landing page, offer a high-value piece of content, and make people fill out a lead generation form in order to get that content. Make your content shareable. Invest in earned and paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. average monthly website traffic increasing by 13%. customer-initiated conversations with sales reps.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Strategic-IC

JUNE 11, 2019

This year, for the first time, Drift’s Hypergrowth conference came to London and brought with it a range of excellent speakers, from the inspirational Victoria Pendleton to HubSpot CEO Brian Halligan. However, both Harrods CMO Amanda Hill and Digitalmarketer.com’s CEO Ryan Deiss focused on the power of listening in their presentations.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

KoMarketing Associates

SEPTEMBER 22, 2021

From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021. Of those, website traffic is used most often (90%). . State of Marketing Report 2021. Video content remains on the top of this list, at #1, for the second year in a row in this report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Envy

JULY 31, 2017

HubSpot platform to nurture contacts into MQLs. The HubSpot SEO optimization and keyword tools ensured all messaging was aligned with the strategy. As the ecosystem grew, so did Aqua’s organic traffic. Step 5: Inbound marketing with Hubspot. Aqua chose Hubspot as their marketing automation platform.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

B2B Marketing Traction

NOVEMBER 25, 2013

With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. But there is more to measurement than the technical hits and traffic measurements. VP and CMO for Managed Service Provider Continuum. There is a qualitative approach as well.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. Looking back, I specifically remember Jeff Winter , our VP of SAP Global Services Marketing, a long-time services marketing veteran like myself.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Hubspot

FEBRUARY 17, 2021

Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture. In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Office space has undeniably seen a change in recent years.

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

SocialPilot

FEBRUARY 9, 2024

Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency. Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

DECEMBER 7, 2010

Here are five charts we recommend every marketer send their CMO or management every month. Traffic From All Sources (And visit to lead conversion rate). Which channels are producing the most web traffic for your company? Have you had a significant spike in traffic recently? Try HubSpot Free for 30 Days.

CMO 28

CMO Marketing Management Cost per Lead Top of Funnel 28

Hubspot

MARCH 31, 2014

Yet the editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. Re/code , a tech site run by Kara Swisher and Walt Mossberg, the longtime Wall Street Journal tech columnist, also won’t share traffic stats with writers.

Traffic 28

Traffic Stats Blogger Analytics 28

Martech Advisor

JANUARY 2, 2020

B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. I was recently speaking to a Bay Area CMO of a B2B SaaS company with a revenue of a few 10s of millions of dollars. But the stakes are a lot higher today. Learn More: Why Martech Should Think More Like Blue Bottle.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Content Standard

JUNE 28, 2019

HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. While the brand may be tempted to route funds to more traffic-generating content, focusing on their customers’ financial success more than pays off (pun intended). Here are just a few of their strategies.

Top of Funnel 104

Top of Funnel ROI Sales Management Webinar Metrics 104

Hubspot

JANUARY 24, 2015

To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. But how can you improve your KPIs if you don''t understand which ones really matter?

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Lead Ranking Stats 28

Hubspot

JUNE 25, 2012

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. And some are more disastrous than others. Sorry, boss.

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

Hubspot

FEBRUARY 23, 2018

According to CMO Council, 40% of salespeople's time is spent looking for content that Marketing has created. If their workload simply doesn't allow for it, having marketing's leadership staff (such as the CMO or VP of Marketing) take this responsibility may be in the best interest of the rest of the team.

Top of Funnel 74

Top of Funnel Work Management Marketing Management Paid Search Agency 74

PureB2B

JULY 7, 2021

According to a survey by CMO Council and Deloitte , 45 percent of CMOs said they spend the majority of their time evaluating and approving marketing strategies, budgets, and campaigns. Primary indicators like lead volume and website traffic are vital. Delegation is Important. Analytics is Essential for Improvements.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Work Management Marketing Management 62

Envy

MARCH 25, 2019

A recent survey conducted by Korn Ferry on 1000 leading US companies concluded that the average age of a CMO in the tech industry is 53. Hubspot reports that 68% of professionals value face-to-face networking more than online connections. But that’s far from the truth. Marketing is still a career for people of all ages.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Hubspot

AUGUST 15, 2014

And a lot of traditional marketing automation vendors and thought leaders will tell you this means a CMO should set a goal for number of leads generated, amount of marketing-influenced pipeline created, or number of sales accepted leads created, and then set maybe 1/3 of the compensation of your marketing team to be directly tied to this metric.

CMO 28

CMO Work Management Marketing Management Planning 28

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Orbit Media | Co-founder and CMO. . . Top level traffic, before and after. Website Traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

SEPTEMBER 6, 2019

G2 is a unique intent data platform that integrates with HubSpot , Marketo , LinkedIn Sales Navigator , and Terminus to provide real-time analytical insight into not only who is researching your product (or service) on the G2 platform but also who is researching your competitors. Intent Data Is Not All Data.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

APRIL 26, 2011

Companies that blog get 55% more web traffic. Lisa Arthur, CMO at Aprimo is leading a marketing revolution by challenging CMOs to take a leadership role as “change agents.&# 78% of Internet users conduct online product research. Web-based email usage has dropped 59% among 12-17 year olds in the past year.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Content Standard

OCTOBER 10, 2017

Mike Volpe, former CMO of HubSpot, is a big believer : “If I can get 100,000 people to see that page and I can get 28,000 people to fill it out, 28,000 contacts may be more valuable than even 50,000 people seeing the content. ” Those who argue against the form-filling believe open access will: Build trust with prospects and viewers.

Top of Funnel 69

Top of Funnel Webinar Metrics Lead Ranking Sales Qualified Leads 69

Strategic-IC

DECEMBER 16, 2020

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. Declan Mulkeen, CMO at Strategic IC.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. Declan Mulkeen, CMO at Strategic IC.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Hubspot

JANUARY 14, 2015

Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. Job description, Skills) that drive profile traffic. What I Did to Increase Profile Views.

Profiling 28

Profiling Linkedin Keywords CMO 28

Hubspot

JULY 24, 2014

Dharmesh Shah, CTO & Co-Founder, HubSpot. Brian Halligan, CEO & Co-Founder, HubSpot. Mike Volpe, CMO, HubSpot. ” — Joe Chernov, VP of Content, HubSpot. Increased social traffic, social engagement, and higher quality leads.” David Berkowitz, CMO at MRY. Make it true.

CMO 28

CMO Hubspot Work Management Thought Leadership 28

Hubspot

MARCH 11, 2019

Social media also helps you increase brand awareness by directing traffic straight to your site. It's better to be ahead of the curve than behind.” — Andrew Delaney, Social Media Marketing Manager at HubSpot. You might choose to earn a certificate from a company — such as HubSpot's social media certification.

Social Media 69

Social Media Social Marketing Work Management Media 69

Buzz Marketing for Technology

JUNE 17, 2015

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Dan Slagen , head of global marketing relations at HubSpot leads our co-marketing initiatives.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

FEBRUARY 12, 2020

This is a quick and sweet way to leverage the holiday and social media to gain foot traffic into a physical business. Although Panera is a giant corporation, this campaign strategy is so simple that smaller businesses could create something similar with a tweet, short video, and offer that drives foot traffic.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Exo B2B

MARCH 16, 2017

Name: Bryan Eisenberg – Twitter account: @TheGrok – Website / blog: [link] Entrepreneur, Founder and CMO of IdealSpot.com, speaker, co-author of Call to Action (2005), Waiting for Your Cat to Bark (2006), Always Be Testing (2008) and Buyer Legends : The Executive Storyteller’s Guide “(2014).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Hubspot

JANUARY 9, 2014

Your CEO/CMO wants to keep the navigation for branding purposes. At HubSpot, we put this to the test and came up with an easy solution for hiding your navigation. At HubSpot, we put this to the test and came up with an easy solution for hiding your navigation. If you use HubSpot , the good news is that this is super easy.

Landing Pages 28

Landing Pages CMS Development Top of Funnel Conversion Rate 28