CMO and Hubspot - B2B Marketing Zone

21 stats show CMOs leap before they look at ROI

Biznology

JANUARY 14, 2013

The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. source: HubSpot ). B2B CMO’s say demonstrating ROI is their No.

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Is the CMO becoming the Chief Collaboration Officer?

Biznology

FEBRUARY 20, 2015

Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). In companies where the CMO and CIO work well together, the enterprise is 76% more likely to outperform in terms of revenues and profitability. Source: IBM CMO Study 2013 ). Source: Type A Communications).

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B2B Marketing Zone

Biznology

21 stats show CMOs leap before they look at ROI

Is the CMO becoming the Chief Collaboration Officer?

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