Mereo

MARCH 28, 2024

Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). Some of these challenges come from buyers’ internal processes and the increasing number of decision makers engaged in the buying journey. Show buyers how your solution works. Provide proof.

Research 41

Research Gartner Forrester Case Studies 41

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. As noted by Gartner, the story typically ends with a lack of utilization and an inevitable lack of value. It is typically one of the biggest line items in any CMO’s budget.

Enterprise Management 106

Enterprise Management Marketing Automation Services Budget Programs Gartner 106

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. Business email address Subscribe Processing. In your inbox.

Account Based Marketing 77

Account Based Marketing ABM DemandBase Marketing Analytics Tools 77

Crimson Marketing

NOVEMBER 10, 2014

As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to proliferate widely after a couple more years.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. This sentiment was shared by the CMOs, with 49% agreeing that discussing PR with their CEO was ‘really awkward’. Then show how content has helped nurture this process.

PR 62

PR Research B2B CMO 62

ANNUITAS

DECEMBER 22, 2011

When he concluded his assessment, I asked, “What does your CMO (his boss) think of all of this?” Unfortunately, this sentiment isn’t limited to this isolated lunch conversation, but one that highlights the lack of effectiveness in many CMO offices today. The need for CMOs to step-up has never been greater than right now.

CMO 100

CMO Peer-to-peer Vendors Gartner 100

Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 76% of CMOs are responsible for business growth – either directly or as a shared responsibility (Capgemini). Edelman/LinkedIn ). Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Adobe Experience Cloud Blog

MARCH 23, 2018

CMOs and their teams. The CMO job description has also undergone massive change in recent years. Not only does Alexa help you turn on the lights, read your emails, or remind you what to buy at the grocery store, it also gathers data to continuously improve and add value. And who’s on the ground, interacting with customers?

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Martech

NOVEMBER 6, 2023

For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Consider a mid-sized company: Targeting a CMO may seem logical, but while they control the budget, they might not be hands-on in evaluating solutions. Business email address Subscribe Processing. What can you do?

Outreach 120

Outreach Email Marketing Optimization Lead Scoring 120

Martech

SEPTEMBER 27, 2023

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. The Gartner Hype Cycle When we interview our users, it’s very common for them to say, “AI is my new trainee. It solves the problem for me and helps me with a lot of the basics.’ Get MarTech!

Marketing AI 115

Marketing AI Copywriting Advertising Agencies Paid Search Agency 115

ClickZ

DECEMBER 10, 2019

Based on her experience at OUP, Scollans developed a 12-step process for implementing marketing technology which she uses with her consulting clients. Merging data from these two sources can help realize the promise of a delivering true, 360 degree view of the customer. The 12-step approach to marketing strategy.

Work Management 69

Work Management Press Marketing Management CMO 69

Martech

SEPTEMBER 3, 2021

Nifty to have, but it’s only worth going through the authentication process if that logo is going to drive tangible outcomes. Ryan poses three questions to help you check your own interest in the latest novelty: Do I have a clear and defined KPI? Marketing budgets slashed in 2021: Gartner. Is it worth the expense? Does it scale?

Allocation 100

Allocation Gartner Budget Programs Paid Search Agency 100

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Processing.

Work Management 110

Work Management Marketing Management Marketing Budget Budget Programs 110

sagefrog

FEBRUARY 7, 2024

Businesses are leveraging AI to streamline operations, analyze data, and automate processes. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. If you’re not there yet, chances are you will be soon. Intent Data Do's and Don'ts.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Zoominfo

FEBRUARY 13, 2020

We wanted to know just like you do, so we went straight to the source: a CMO. We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask a CMO some hard-ball questions about actual customers who buy products and services. Bullock is a “lead by example” CMO.

Peer-to-peer 100

Peer-to-peer CMO Terms and Conditions Paid Search Agency 100

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. But these symptoms actually indicate a larger problem: Marketing and Sales are operating on an outdated model that assumes sellers have a lot more influence over the buying process than they do — when in reality, buyers have taken the power into their own hands. The cool kids are calling it RevOps.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? Test and Control. Conclusion.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Vision Edge Marketing

APRIL 19, 2018

Investment in Marketing Technology (Martech) remains strong based on the Gartner CMO 2017-2018 spend survey which found that Marketing leaders are allocating 22% of their expense budget to martech. The more you know about your customers, the better you can help the organization compete. Engage the customer.

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

6sense

NOVEMBER 5, 2021

If you’re a CMO and you aren’t already fully obsessed with Brent Adamson , you’re missing out big time. He’s not only a Distinguished VP, Advisory at Gartner, he’s also the co-author of books that have become “bibles” to many of us in sales and marketing: The Challenger Sale and The Challenger Customer. Brent’s LinkedIn profile.

Ideal Customer Profiles 48

Ideal Customer Profiles Peer-to-peer Gartner B2B Thought Leadership 48

Hubspot

MARCH 4, 2014

These trends have changed the way we operate our business and raise new issues CMOs have never faced before. To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner. MV: Jake, you deal with a lot of marketing leaders and CMOs.

Gartner 28

Gartner CMO Storytelling Thought Leadership 28

6sense

SEPTEMBER 14, 2021

If you’re a CMO and you aren’t already fully obsessed with Brent Adamson, you’re missing out big time. He’s not only a Distinguished VP, Advisory at Gartner, he’s also the coauthor of books that have become bibles to many of us in sales and marketing: The Challenger Sale and The Challenger Customer. Brent’s LinkedIn profile.

Buy 48

Buy Peer-to-peer Gartner CMO 48

Martech

MARCH 14, 2022

If you’re in the process of procuring one of those things, stop. I’m talking about a martech stack designed and implemented to help you create remarkable customer experiences, do more work in less time, and achieve your primary business and marketing goals. Ways of working: People and processes .

Work Management 129

Work Management Marketing Management Paid Search Agency Planning 129

ClickZ

AUGUST 26, 2020

ClickZ conducted research with its audience and has created a new Tech Talk initiative to help marketers unpick the technology landscape. According to Gartner’s latest CMO Spend Survey we are now spending more of our marketing budgets on Technology (26%) vs 25% on labor. Unfortunately there isn’t a silver bullet.

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

ClickZ

SEPTEMBER 16, 2020

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. It is led by the CMO. In addition, issues flagged early in the process are easier to address.

Work Management 144

Work Management Marketing Management Planning Paid Search Agency 144

ClickZ

APRIL 22, 2020

We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward. Q) Can you give us a brief insight into your professional journey and how you became CMO of Sitecore?

Digital Asset Management 86

Digital Asset Management Work Management Marketing Management Planning 86

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. Marketing mix modeling (MMM) can help answer them. or “How will a 10% change to upper-funnel media impact bookings?”

Marketing Mix 104

Marketing Mix Marketing Attribution Lead Ranking Planning 104

Martech

SEPTEMBER 16, 2022

How content marketing can help marketers succeed. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Of course, there are tech tools that help with this. Sales manager or agent : Uses content to support the sales process. How effective is content marketing?

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

ANNUITAS

DECEMBER 20, 2018

Although your CMO probably won’t be replaced anytime soon, marketers edged further into the realm of AI with technologies like personalization engines in 2018. Context will join content at the throne as marketers acquire the insights they need to optimize distribution and show up in more relevant ways.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the Gartner Report: Content creation accounted for 9.3% Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

6sense

NOVEMBER 9, 2021

Last Friday’s CMO Coffee Talk addressed how to treat review sites strategically and proactively. Want to join a community of your B2B CMO peers? Process: get reviews as part of customer advocacy (partner with CS). For customers who have done a POV, we’ve embedded the ask as part of our onboarding process.

Work Management 48

Work Management Peer-to-peer CMO Gartner 48

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. But today’s process is in for a revamp. The funnel is stretching, as customers dart in and out of the awareness/consideration/decision stages of the buying process. The Changing Role of the CMO. The Data-Driven CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. So intent-data information could be used to help with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Martech

DECEMBER 27, 2022

According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. They help consumers discover things. Low-code customer experience processes. This approach helps marketing teams accomplish more, in partnership with IT teams.”.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

Martech

OCTOBER 20, 2022

“Gartner recently stated 26% of enterprise marketing budgets are being allocated toward martech,” said Brinker, “You need talented people to implement and harness all that technology, and there’s a lot of room for specialization.” Design and manage internal workflows and processes. Processing.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Marketing Budget 86

Mereo

MARCH 21, 2024

They were researching the challenges and seeking insights and thought leadership that would help them conceptualize the problem. Around three-quarters of B2B buyers consider their last purchase difficult or complex ( Gartner ). Helps buyers best understand their challenges and break free from the harmful status quo.

Buy 41

Buy B2B Thought Leadership Multi-Channel Thought Leadership 41

Litmus

FEBRUARY 2, 2021

They are expanding their spheres of influence beyond the traditional marketing-sales interlock to collaborate with some hidden business-growth accelerators, including finance, the CIO function, and HR to develop and implement the systems, processes, and skills necessary to drive growth. Make the CFO your new work BFF.

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59