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The Strategic Marketing Planning Workshop with Forrester

Allocadia

Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

Workshops are October 4th with the main conference happening October 5th and 6th. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. This year, B2B Forum is happening in Boston in person or you can join online.

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3 Paths to Organizational Alignment — Leading to Sustainable Revenue Performance

Mereo

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. A main driver for change: Forrester has found that highly aligned companies grow 19% faster, while being 15% more profitable. This issue cannot be left unsolved for many reasons.

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21 stats show CMOs leap before they look at ROI

Biznology

The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. source: Forrester ). source: Forrester). 70%+ of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. source: Forrester).

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Sales Pipeline Radio, Episode 221: Q & A with Cheri Keith @Cheri29

Heinz Marketing

You may recognize her from her time at SiriusDecisions in Forrester. So you’ve been kind of a household name of B2B for a while, and literally in March, you left Forrester to go to ON24. We’re also going to talk about this predictable pipeline workshop we have coming up together later here in September. Cheri: Yeah.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. There’s also a mentorship program designed to connect up-and-coming executives with industry-leading CMOs.