• TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [CMO, Forrester] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. by icon 54. The percentages of marketers indicating this as their top challenge are not measly either. 
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [CMO, Forrester] Agencies Under Pressure to be More Digital
    And that trend is accelerating today. Strategic vision allows you to anticipate new trends months and years before they take off. In practice, a digital agency must be seen not only as a key business partner to the CMO – but to the CIO and rest of the C-Suite as well. over 2015. Digital Work Drives Agency Growth. In 2014, U.S.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [CMO, Forrester] 16 Enigmatic Business Blogging and Other Marketing Stats
    But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Samsung uses its blog to explore trends like the role of IT in improving healthcare delivery. 23% say they can’t prove any impact at all. ( The CMO Survey ).
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [CMO, Forrester] Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media
    According to Forrester, today’s customers distrust and resent one off campaigns that interrupt or intercept them—which is why your marketing should feel like a natural conversation with your customer. originates from mobile devices and about half of all internet traffic now flows through mobile apps, according to CMO Council. So
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [CMO, Forrester] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    Although the CMO is the primary sponsor, each member of the executive committee has assigned leaders on their team to ensure personas are used throughout the organization. Both competitive and industry trend research is conducted at least quarterly. But getting to a state of persona nirvana is easier said than done. Core attributes. 1.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 8, 2016
    [CMO, Forrester] Ultimate Marketing Automation Statistics and More Marketing Automation News
    Trending Advancements in Marketing Automation. According to a Forrester report, 58% of all top performing companies use marketing automation softwares to aid their marketing efforts. The term " marketing automation " is very much in vogue today among marketers the world over. Read the full story on emailmonday.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 22, 2015
    [CMO, Forrester] 7 Elements Of Customer Understanding The C-Suite Must Master
    According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries. Critical Elements Of Customer Understanding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 20, 2015
    [CMO, Forrester] Are marketers becoming redundant?
    Forrester projects that a quarter of the sales job will be eliminated in the next few years. Why Tom believes CMO’s are an endangered species (and why I disagree). Forrester projects that a quarter of the sales job will be eliminated in the next few years. Are marketers becoming redundant? Or both? Are the roles merging?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 13, 2015
    [CMO, Forrester] Marketing’s Leadership Role in Driving Revenue
    That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World  2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. You can see where the trend is going. But here goes….
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [CMO, Forrester] 9 Highly Reputable Resources for Compelling Marketing Stats
    Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. If there were such a thing as a brain trust of the world’s best marketers, it would be the CMO Council. Sounds almost too good to be true.
  • LEADERSHIP  |  TUESDAY, MARCH 31, 2015
    [CMO, Forrester] If You Dream About Going Rogue, Do It!
    —Be a Fearless CMO, Deliver Exceptional Results   . It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. He also knows that the B2B buyer is increasingly trending towards going rogue. Sam, however, is not pleased. Not quite.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [CMO, Forrester] Are CMOs Poised To Take Over Technology Purchasing?
    However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, Big Data boom, predictive analytics, etc. Rather, the trend is shifting towards Line of Business (LoB) executives making tech purchase decisions.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [CMO, Forrester] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction. The post Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey] appeared first on CMO Essentials. Customer Experience Trending
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [CMO, Forrester] 87 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). It’s from 2009.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [CMO, Forrester] Digital Marketing – What Are The Top Goals And Challenges?
    Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [CMO, Forrester] 23 Outstanding Social PR Guides
    Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience by #SocialPR Chat. As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. The world has changed.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [CMO, Forrester] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). It’s from 2009.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [CMO, Forrester] 70 New (Really) Marketing Automation Stats
    You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Pepper Global, Marketing Automation Trends Report 2014 , Sep 2013 ). It’s from 2009.
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [CMO, Forrester] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    Twice is a trend, right? Did you know: Forrester recently identified Act-On as the only leader for both SMBs and large enterprises? Download the full Forrester Wave Report ». I have a Magic 8 Ball on my desk. It’s about 30 years old; surely the age of sage wisdom for a predictive plastic orb. Answer 2:  Outlook good. license.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [CMO, Forrester] How to Write Your First Blog Post
    The reason was partly because she was scared, and partly because she didn’t know what to write about. A few weeks later during a conversation with Peter O’Neill, a top analyst at Forrester, he also confirmed that a lot of people and even companies are afraid of creating content. thought raced through my mind. Overcoming the Fear. Writing.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    [CMO, Forrester] Marketing Innovation Content Chat: It’s All About The Customer
    think we’ll see more  customer-centric CMO s. If trends continue, what will we be seeing more of in marketing? Are there any potential disruptors to these trends that we should keep an eye on? If trends continue, what will we be seeing more of in marketing? What is the future of Marketing Innovation? contentchat.
  • LEDGER BENNETT  |  WEDNESDAY, MAY 8, 2013
    [CMO, Forrester] The top 10 B2B marketing research papers you should read
    Lead Generation Marketing Trends. Perhaps if you were aware of important trends such as the most effective ways to drive customer awareness, the greatest barriers to success and the secret behind the perfect B2B email (amongst others!), Content Marketing in the UK: 2013 Benchmarks, Budgets and Trends. 2013 B2B CMO Imperatives.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 16, 2013
    [CMO, Forrester] Marketing Illuminators Discuss The Future of Marketing
    Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Laura Ramos, VP and Principal Analyst, Forrester. Kathleen Schaub , VP, CMO Advisory Practice, IDC. Lori Wizdo , Principal Analyst, Forrester. The ones that get ahead are the ones that read to find out what the trends are.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [CMO, Forrester] Marketing In Real-Time – The New Trading Room Floor
    By Brian Kardon - CMO, Lattice Engines. vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.  At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR   and I was chief marketing officer at Eloqua.  Any edge. Strateg
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [CMO, Forrester] Understanding the New Roles in Marketing
    On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The Technology CMO.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [CMO, Forrester] 2012 #Nifty50 Top Men in Technology on Twitter
    David Alston, CMO at Salesforce Radian6 , focuses on international brand building through his work in social media monitoring, outreach and engagement. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. Chris Adams – @chrishadams. in August 2006.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [CMO, Forrester] Lies My Content Marketing Expert Told Me
    Engagement can involve content creation, like blog comments and Twitter replies; as Forrester’s famous Social Technographics surveys show , most people are not active content creators. These trends] are… decreasing the importance of traditional, so-called interruption marketing. There are many fine articles to read. among others.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 14, 2012
    [CMO, Forrester] The 30 Best Content Curation Resources for Marketers and Business Pros
    Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Photo Source.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 7, 2012
    [CMO, Forrester] Inbound Marketing Leads Costs Less
    The trend has remained relatively constant, shifting only 1% from 2011’s 62% cheaper: Which Marketing Tactics Perform The Best? Forrester: CMO Mandate: Adapt or Perish. Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. What is Inbound Marketing? Additional Resources.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [CMO, Forrester] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    We are trending in San Francisco. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. Awesome. OK, back to the conference. Inspiring words!
  • BLUE FOCUS MARKETING  |  THURSDAY, APRIL 5, 2012
    [CMO, Forrester] Come Join the Party: Industry Leaders Define the Shifting Roles of Branding
    Dwight Griesman, ( @dgriesman ) CMO at Forrester Research: “A social brand engages in listening and conversation with its customers and potential customers on topics of interest to those communities in order to build trust and credibility that will further its business objectives.”. Make us fall in love.  Give us a reason to choose. 
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 20, 2012
    [CMO, Forrester] Blow Out Content Marketing and Lead Social Conversations with Content Curation
    Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. How do you know when it is working?  In the early stages, look at trends, as time goes on, focus on absolute numbers.  And there are so many media choices today, making it harder to break through and make an impression.
  • VIEWPOINT  |  TUESDAY, MARCH 6, 2012
    [CMO, Forrester] CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
    According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 26, 2011
    [CMO, Forrester] This is the week that was: Getting inside the minds of CMOs
    Social spending patterns of the week: According to Forrester three-quarters of interactive marketers in Europe use social media or plan to use it by the end of 2011. This blog from Forrester takes a look at the social spending patterns across Europe and how they are set to change in the future. Gaddafi left us for the next life.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 26, 2011
    [CMO, Forrester] How to create future brands
    Your customer is a moving target.  It is critical for CMO’s and CIO’s to take leadership roles to align and form a partnership with a definitive plan for marketing transformation.  Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept. The future. Coming soon!
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [CMO, Forrester] Open Research: A Framework for Social Analytics
    After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! Wowza!
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 25, 2011
    [CMO, Forrester] Google+ Is it a Digital Disruption for CMOs?
    The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job.   But, how does the CMO know if Google+ can be as powerful for marketers as Google says it is?   Google + or Google - ?  20 Experts Voice Their Opinions.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [CMO, Forrester] The 2011 #Nifty50 Top Twitter Men Reprise
    Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. He serves in advisory roles for the CMO Council and @TheSocialCMO. Adam L.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 23, 2011
    [CMO, Forrester] 2011 #Nifty50 Top Twitter Men
    Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  CMO at EuroSpaClub International. Advisory Board Member at  The CMO Club. Eric is the CMO at  McGlinchey Stafford , a business law firm with nine offices in the U.S. He serves in advisory roles for the CMO Council and @TheSocialCMO.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 18, 2011
    [CMO, Forrester] 5 Recent B2B Social Media Posts
    Making B2B social media trends work for you. What is the biggest trend in B2B social media? Forrester Research projects that B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014. The Single Most Important Focus For Today’s CMO Is …. Let us know in the comments below.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [CMO, Forrester] Marketing Automation Catching On Fire
    Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. This nascent industry still has lots of growth to do.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [CMO, Forrester] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Expect this trend to continue and most major consumer lead corporate websites will have one form or another of Social Sign On within a few years –the trend that the ‘power shift to consumer’ continues. View Comments Bas Reus This is truly a trend like you have written about some time ago. Expect more now.
  • TOM PISELLO  |  THURSDAY, SEPTEMBER 16, 2010
    [CMO, Forrester] Marketing Budgets on The Rise. Sign of Economic Recovery, or Head.
    Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Forrester announces Sales Enablement Conference fo. Forrester and IDC think Sales Enablement is a Big.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [CMO, Forrester] Do you deliver more Customer Bottom-line Impact than the Competition?
    visionary CMO presenting to other leading marketers recently asked the question: "Do you deliver more customer bottom-line impact than the competition?" Keith Pigues, CMO of Ply Gem Industries, is co-author with Jerry D. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.
  • TOM PISELLO  |  WEDNESDAY, AUGUST 4, 2010
    [CMO, Forrester] Lack of ROI Measures Threatens Marketing Budgets
    The CMO Council’s ‘State of Marketing’ survey did not ask about click-throughs specifically, but found marketers worldwide were most likely to measure their campaigns through page views, registrations, and the volume and origin of site traffic. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [CMO, Forrester] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    But you have to be in social media to know whether it will work for your situation.  So my advice is to follow trends in leads and sales for the first six months to monitor the impact of social media. Be More on B2B budget trends from former Forrester Research analyst, Laura Ramos. Three Views On The Future Of The CMO 7.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [CMO, Forrester] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    CMO’s Guide to The Social Landscape. Vital Statistics for B2B Marketers – the video - Earnest about B2B , June 10, 2010 Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Best of B2B Marketing. June 2010. Some amazing content from June.  Enjoy. Seems doubtful. and keeping!
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [CMO, Forrester] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Experts discussed the strategic rise of the CMO, digital marketing and the rise of on-line spending, and advancements from technologies such as search, online video, social media, and analytics. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. This got me thinking. Why not?
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 15, 2009
    [CMO, Forrester] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
    We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. What types of metrics do B2B marketers need to measure a marketing campaign's success? Blogs.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [CMO, Forrester] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. One of the many goals of B2B marketing is to continuously forge better customer relationship.
  • CONNECT THE DOCS  |  THURSDAY, AUGUST 27, 2009
    [CMO, Forrester] ClickInsights: How can B2B marketers use content effectively for demand generation?
    We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council. Read on to get their insights.
  • SMASHMOUTH MARKETING  |  SUNDAY, MAY 3, 2009
    [CMO, Forrester] Gerhard - The Sales 2.0 Host
    Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Mike : I should have known, always a trend setter. event in Boston on May 21. conference? sales
  • SMASHMOUTH MARKETING  |  FRIDAY, MAY 1, 2009
    [CMO, Forrester] Gerhard - The Sales 2.0 Host
    Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Mike : I should have known, always a trend setter event in Boston on May 21. conference?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [CMO, Forrester] 64 B2B Marketing Tools and Resources
    There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Marketing Automation Market Trends 2008 (analyst report). white paper). blog post).
  • THE ROI GUY  |  THURSDAY, MAY 4, 2006
    [CMO, Forrester] Technology Sales & Marketing - Party Like its 1999?
    Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? recent CMO Council and KnowledgeStorm survey to "Define What's Valued Online” indicates that marketing messages are still missing the mark.
  • TOM PISELLO  |  THURSDAY, MAY 4, 2006
    [CMO, Forrester] Technology Sales & Marketing - Party Like its 1999?
    Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? recent CMO Council and KnowledgeStorm survey to "Define What's Valued Online” indicates that marketing messages are still missing the mark.