markempa
FEBRUARY 18, 2013
He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By
6sense
DECEMBER 8, 2021
And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
6sense
AUGUST 28, 2021
And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits.
Allocadia
JUNE 7, 2019
According to Forrester , B2B marketing executives are not in denial. Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. Allocadia will show you how much you’ve spent on each stage, by month, quarter, and year-to-date.
Allocadia
APRIL 16, 2019
According to Forrester , B2B marketing executives are not in denial. Because we utilize Allocadia internally to manage our marketing investments in line with business objectives, our CMO James had the answer at the click of his mouse. Allocadia will show you how much you’ve spent on each stage, by month, quarter, and year-to-date.
Ambal's Amusings
JULY 22, 2010
For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Forrester Blog for Interactive Marketing Professionals. Ardath Albee. MarketingSherpa.
Adobe Experience Cloud Blog
JANUARY 25, 2013
During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. But where do you start? As a modern marketer, you will need to: Be accountable for revenue.
Expert insights. Personalized for you.
120 
Let's personalize your content