CMO Forrester Touchpoints Trends 
Vision Edge Marketing
JUNE 6, 2023
Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Now let’s compare and contrast the roles of CGOs and CMOs.
ANNUITAS
DECEMBER 11, 2023
The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.
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Martech
APRIL 12, 2024
The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.
Martech Advisor
JANUARY 21, 2020
However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. The Chief Marketing Officer now has ownership of growth strategies and the customer experience across all brand touchpoints.
Adobe Experience Cloud Blog
OCTOBER 9, 2018
Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Given this information, perhaps the limited incumbency of CMOs isn’t that surprising.
Porch Group Media
JANUARY 26, 2021
CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these frequently, with 70% using these channels more than once a day.
Albert
AUGUST 10, 2018
According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. “At AI can be applied to a staggering breadth of marketing activities, from interpreting consumer trends to optimizing customer touchpoints, to creating better customer service bots.
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