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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Just three years ago we had only 300 sales technology tools, today we have over 2,000.

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Just three years ago we had only 300 sales technology tools, today we have over 2,000.

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B2B Category Creators Episode 2 Transcript

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Why don’t we build our own analytics tool?” Ilya Volodarsky: We realized that people weren’t installing analytics tools because it was too difficult. So we’re like, “If we can lower the barrier to analytics entry, then it would be easier for people to adopt our crazy segmentation tool.”