Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

KoMarketing Associates

MAY 30, 2017

Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe. Jay Baer’s CMO Blueprint for Account-Based Marketing. Moz’s Surviving Google: SEO in 2020.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Strategic-IC

NOVEMBER 10, 2020

It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. Justin Gray, CMO, LeadMD. Sangram Vajre, CMO, Terminus. Sangram Vajre, Co-Founder and CMO, Terminus. Scott Vaughan, CMO, Integrate.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Litmus

JUNE 1, 2021

“We tested and learned quickly, then used those learnings to ruthlessly prioritize the tactics that generated real business results vs. expending valuable resources on ineffective methods. It’s why Forrester predicts marketing automation platforms will grow 3%, despite an overall decline in marketing technology.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. It was evident to me that we needed a better customer reviews program,” said Tonkin. “At

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

Marketing Interactions

MARCH 25, 2023

However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). A recent report from Forrester, The Future of B2B Content , makes a solid point about the risks of product-focused content that fails to resonate. Read that again. This is a finding from The Power of Provocation Report.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. Intuitive marketers blend ABM with demand gen tactics such as direct response and performance marketing. Is it the company’s office manager or the CMO?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Exo B2B

APRIL 11, 2019

In 2014, he published the #1 best seller on Amazon, Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. She has been the global CMO at Siegel+Gale since 2013. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. She is currently CMO for Workhuman.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Martech Advisor

SEPTEMBER 10, 2019

Yet, sixty-four percent of marketers report they are challenged in showing their financial impact, according to the 2019 CMO Survey. Yet, Forrester found that less than one percent of leads in B2B ever become customers. There’s a clear disconnect plaguing the industry. Insert: account-based marketing (ABM).

Account Based Marketing 75

Account Based Marketing ABM B2B Marketing Marketing Management 75

ANNUITAS

MARCH 10, 2015

In its research report, “ The Transformative CMO ,” the Korn/Ferry Institute points out that to become a “transformative” CMO, executives have to understand how the marketing function intertwines with every other function within the company. This struggle doesn’t apply only to marketers in the trenches.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Successful brands have a holistic approach rather than approaching social media as a stand-alone tactic.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

DemandBase

JANUARY 3, 2019

Argyle CMO Forum. Forrester B2B Forum. Forrester’s B2B Forum has the answer and will dive into the tactics and strategies that go into building marketing and sales experiences that revolve around the customer. Forbes CMO Summit. The modern CMO is equal parts storyteller and data scientist. Dreamforce.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

B2B Marketing Directions

JUNE 11, 2023

About a decade ago, the B2B buying process model developed by SiriusDecisions (now part of Forrester) became widely popular with B2B marketers. As I noted earlier, Antonia Wade is the Global CMO of PwC, one of the largest professional services firms in the world. Webster and Yoram Wind.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. And all of us were looking to find out the best way to reach and convert new customers.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. At issue is much of analytics remains tactical.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

markempa

FEBRUARY 18, 2013

He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. The pace of change of technology and the entire digital marketing ecosystem means that we need to evolve our tactics.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Technology is an enabler of strategy and the tactics in support of strategies. Is Technology The Answer?

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

ViewPoint

MARCH 6, 2012

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. On average, B2B marketers employ eight different content marketing tactics to achieve their goals.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

JANUARY 29, 2013

I have spoken before about the traps of focusing on tactics and activities instead of results and the perils of not having a well-defined business case. Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. The Real-Time Marketing Exchange.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Digital marketing experts regularly research changes in marketing platforms and tactics. Digital marketing is dominating the marketing space, and its influence will only continue to grow. They measure ROI.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. 97% are doing things they’ve never done before.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Porch Group Media

OCTOBER 9, 2019

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these teens frequently, with 70% using these channels more than once a day.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. In a recent Allocadia board meeting, our investors asked specifically how much we were spending on top-of-funnel tactics compared to mid-funnel. With this release, we’ve applied data-driven discipline and focus to the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. In a recent Allocadia board meeting, our investors asked specifically how much we were spending on top-of-funnel tactics compared to mid-funnel. With this release, we’ve applied data-driven discipline and focus to the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Launch Marketing

MAY 8, 2018

As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. As shared by CMO of CS Disco Neil Etheridge and Hive9 CEO Darin Hicks, sales and marketing teams must be in sync with one another to be successful.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Content4Demand

JANUARY 10, 2019

Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. By analyzing velocity, marketers can glean insight into which tactics move buyers through the funnel more quickly and can better identify what levers to pull in future campaigns to maximize success.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Lori proceeds to discuss a variety of stats from various Forrester research reports that define how marketers are currently spending their time and dollars: 22% of B2B marketing budgets are allocated to lead management.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Ambal's Amusings

JULY 22, 2010

Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. Ardath Albee's Tip. Rebel Brown's blog Phoenix Rising.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Biznology

JUNE 10, 2016

This is why at least 70% of content is not used by sales and why enterprise buyers reported to Forrester that 61% of sales professionals add no value to the process. And, they don’t provide sales with a strategy on how to use he content to nurture relationships and transition buyers.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Ambal's Amusings

MAY 27, 2010

140 Characters – Traditionally, long-form tactics, like trade shows, were essential to drive revenue, allowing conversation and marketing collateral to include lots of information. If you want to encourage interaction and sharing as a lead generation tactic, you need to get your point across as quickly and effectively as possible.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 5) The CMO Council. If there were such a thing as a brain trust of the world’s best marketers, it would be the CMO Council.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Ambal's Amusings

FEBRUARY 18, 2010

Before a B2B company can decide which tactics to use, they need to do some research and develop a strategy for being “findable.” Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip. The High-Tech Direct Marketing Handbook (Ebook).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Marketing Insider Group

FEBRUARY 5, 2024

Orbit Media) 90% of businesses employ content marketing tactics like blogging. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. On24) 61% of companies employ webinars as a content marketing tactic. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

KoMarketing Associates

MARCH 8, 2018

This is what Marketing Performance Management (MPM), is all about – and this discipline involves three basic pillars: Plans – Tactical activity and strategic goals set by the CMO. Results – Measurements of tactical metrics, revenue impact, and ROI. – Allison Snow, Senior Research Analyst, Forrester.

B2B Marketing 186

B2B Marketing Work Management Planning Marketing Management 186