Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Given this information, perhaps the limited incumbency of CMOs isn’t that surprising.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Content Standard

OCTOBER 31, 2019

Consider the traits of the typical modern CMO. “Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. But what does that mean for the Don Drapers of the CMO world? If you believe the experts, it’s science.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Anything from surveys to re-engagement campaigns can be accomplished at a moment’s notice with great impact.”.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. This was reported as the number one challenge by 15% of the digital marketers surveyed.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Markempa

AUGUST 12, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. That’s empathetic listening.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Porch Group Media

JANUARY 26, 2021

Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors). Overall, brands feel they are not doing as well as the competition.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). Both competitive and industry trend research is conducted at least quarterly.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Albert

AUGUST 10, 2018

According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. Nearly 70% of the marketers Salesforce surveyed said that the bulk of their AI operations were focused on improving customer experiences. by Mark Kirschner.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Mereo

SEPTEMBER 29, 2022

In the 2022 DemandGen survey of 340 B2B executive buyers , 68% indicated this was the most important element in their ultimate solution decision. The lesson: Listen to the buyer, bring perspective on the buyer’s business (market, trends, use cases) — and then tailor the solution to the buyer’s unique scenario.

Buy 41

Buy B2B Thought Leadership Buyer's Journey Case Studies 41

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Sort of an informal survey. Mike : I should have known, always a trend setter. conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. At the same time, incorporating the use of analytics wisely to help stay abreast of customer behavioral trends. by Yarden Gilboa.

Buyer Personas 100

Buyer Personas Lead Ranking Digital Transformation Buy 100

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Sort of an informal survey. Mike : I should have known, always a trend setter. conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. A survey of more than 2,000 US consumers indicates that consumers are most comfortable receiving more traditional forms of advertising.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Their graph and chart-rich blog posts reveal some of the latest and most significant findings culled from major research reports and surveys.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Curious about where things are heading? PwC) Customers are 2.4x of businesses.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Webbiquity

MARCH 15, 2016

As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. The CMO Survey ). The CMO Survey ).

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. The CMO Survey Highlights and Insights Report ” offered direct insight into the marketing budgets of B2B product and service companies. Content Marketing.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? The latest survey results were just released by IDC, and it looks like there is some cause for celebration. for 2005 – this according to Forrester latest research.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. In 2020 alone, US businesses invested an estimated $79.3 billion to increase their organic footprint.

Budget Programs 116

Budget Programs Spending Paid Search Agency Marketing Budget 116

Martech Advisor

JANUARY 17, 2020

Last year, Gartner announced that 75% of the 244 organizations it surveyed across the globe increased their spending on CX technology. A separate study by Forrester found that 14% of brands (U.S.) Learn More: Top 7 Customer Experience (CX) Trends for 2020. And this had measurable results.

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

Martech Advisor

MARCH 18, 2020

We see a glimpse into how businesses can prepare for this changing landscape in Fjord’s Trends 2020 report. This idea reminds me of a few key findings we discovered in Accenture Interactive’s 2019 Consumer Pulse Survey: See People, Not Patterns , in which we surveyed over 8,000 consumers globally. percent), email (5.9

Marketing AI 66

Marketing AI Marketing Budget Budget Programs Lead Ranking 66

Engagio

MAY 21, 2021

Joe Chernov, CMO Pendo. Forrester). Rising customer expectations are the most disruptive trend in business today. Demandbase ABM Outlook Survey 2018). “ABM aspires to be ‘zero-waste’ marketing. Much bigger wins. Read all about ABX in my new book, The Clear & Complete Guide to Account-Based Experience. Less friction.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

6sense

AUGUST 29, 2021

Matt Heinz, cohost of our CMO Coffee Talk series , recently launched a LinkedIn survey to sample how many marketing teams have transitioned from a lead-based to an account-based marketing approach. ABX is no longer a hot new trend or buzzword, it’s become the norm. 6sense CMO Latane? In her book, No Forms.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 62

Digilant

FEBRUARY 5, 2019

Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely. So if you are a CMO or your CMO asks you to start thinking about bringing your programmatic media spend in-house, how do you know that you are ready?

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Terminus

APRIL 22, 2021

But according to Forrester, less than 1 percent of leads turn into sales. By 2015, this trend begins to wane, as we see the rise of ABM. In 2019, Terminus’ State of ABM survey found that 23 percent of organizations had no ABM program of any kind. You can convince your CMO, CFO, and CEO without crushing their romance with leads.

Leads 29

Leads Lead Marketing Qualified Leads Account Based Marketing 29

chiefmartech

SEPTEMBER 26, 2017

He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5. Old-school focus groups and surveys are ineffective. 44 of value. billion in fraud last year.

Paid Search Agency 105

Paid Search Agency Classified Ads Budget Programs Ad Exchange 105

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Marketing Automation Market Trends 2008 (analyst report). blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48