ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Source: Lori Wizdo, Forrester Research. For example: Stakeholder. Meaningful Metrics.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership.

Allocation 96

Allocation Peer-to-peer Marketing Budget Work Management 96

Marketing Insider Group

OCTOBER 14, 2019

That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. The Case for Purposeful Branding.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The need for empathy towards the buyer is huge.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

ANNUITAS

MARCH 24, 2015

According to the IBM Global CMO Study , a full 79% of Chief Marketing Officers (CMO) expect the complexity of marketing to increase over the next five years. However, of those CMOs less than half feel prepared to handle this complexity. This is indeed a perilous position for marketing leaders and something has to give.

Forrester 100

Forrester CMO Marketing Report ROI 100

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Kabbage

OCTOBER 18, 2016

Larry Ellison’s comments in AdAge from a few years ago predicted the CMO of the future will be the revenue center, customer success center, and ultimate driver of the business. The main reason for this shift is that CMOs control the acquisition budgets of the business and these budgets now have a direct effect on revenue growth.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The need for empathy towards the buyer is huge.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Biznology

JANUARY 14, 2013

The average tenure of a CMO has increased from 23.6 Perhaps, companies are finally appreciating the business impact a CMO has. Here are 21 stats that show most CMOs leap before they look at ROI. source: Forrester ). source: Forrester). source: Forrester). source: BRITE Study). source: BRITE Study).

Stats 80

Stats ROI CMO Forrester 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Kabbage

OCTOBER 18, 2016

Larry Ellison’s comments in AdAge from a few years ago predicted the CMO of the future will be the revenue center, customer success center, and ultimate driver of the business. The main reason for this shift is that CMOs control the acquisition budgets of the business and these budgets now have a direct effect on revenue growth.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

B2B Marketing Traction

MARCH 8, 2012

I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO? ” In the article Caldicott writes about a Forrester Group study that says brands today must be likeable through as many as 13 touch points.

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Related reading: Why Personas Fail. There is executive sponsorship from the CEO.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Content4Demand

NOVEMBER 5, 2021

One case study to highlight is Imprivata , a global healthcare IT security company. Check out additional True Influence case studies here. Forrester Research defines buying groups as “audiences that are activated to find solutions to business needs that match the selling organization’s solutions.”

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Litmus

JUNE 1, 2021

To fuel agile efforts with real-time data, Latané Conant , CMO at 6sense , adds: “Agile is all about being able to find the red thread, test new ideas and solutions, and rapidly iterate on marketing programs to drive business results, which doesn’t happen effectively without real-time data insights.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Exo B2B

APRIL 11, 2019

She has been the global CMO at Siegel+Gale since 2013. Margaret was also recognized as one of the top 10 CMO’s to follow on Twitter by Forbes and top 5 most influential CMOS on social media, again by Forbes. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. Website/blog: [link].

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. And all of us were looking to find out the best way to reach and convert new customers.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Exo B2B

OCTOBER 16, 2020

Margaret Molloy – LinkedIn : [link] Site WebSite/blog: [link] She has been the Global CMO at Siegel+Gale since 2013. Margaret has also been recognized as one of Forbes’ Top 10 CMO’s to follow on Twitter and Forbes’ Top 5 Most Influential CMOs on Social Media. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Mereo

MARCH 28, 2024

Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). In fact, Forrester found that 71% of buyers consider client value stories and relevant use cases the most credible sources in their buying journey. Provide proof.

Research 41

Research Gartner Forrester Case Studies 41

Exo B2B

FEBRUARY 26, 2019

For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. Well, read this post from the author of the Altimeter study, Omar Akhtar , published on Jay Baer ‘s blog, a content marketing guru. And this is no surprise.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Porch Group Media

JANUARY 26, 2021

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these frequently, with 70% using these channels more than once a day.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Buzz Marketing for Technology

OCTOBER 25, 2013

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. And the most successful case studies are precisely those that embrace this approach.”. Think in experiences, not channels.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. The study goes on to say those sales teams that “exceed expectations” in understanding their customer’s buying process can expect their win rate to improve by 38%.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” In fact, a study published shortly before in-person events ground to a halt found that two-thirds of all conference speakers are men. Right to Diversity.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. One consistent result indicates that CEO’s are perceiving that they are not getting the critical insights they need.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. A recent study found that 44% of companies using marketing automation have also implemented lead scoring. What makes predictive lead scoring different? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. ” Learn how you can apply the lessons learned from studying the powerful success of T. Are you a future-ready marketing leader?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

ANNUITAS

DECEMBER 8, 2015

As we continued our conversation, she told me that their CMO and executive team wanted to have a solution in place within 90-days and were expecting to see an increase in pipeline within that timeframe. Strategy first.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Martech Advisor

DECEMBER 17, 2019

A recent B2B study by Forrester confirms that buyers are expecting more from their interactions with companies. Forrester’s findings suggest as many as 55% of B2B buyers will complete half of their work purchases online within the next year, up from 38%. Learn More: The Rise of the Hyper-Relevant CMO.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Aberdeen

SEPTEMBER 10, 2019

But in this article, one ClickZ writer looks at the results of a Domo study that found senior marketers feel a choice between left brained, rational data or right brained, emotive creativity is a false one. According to the study, the future of marketing lies in a balanced approach—data-driven creativity.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. As a business owner, you do not have the time to do thorough testing and study new marketing trends. Digital marketing is dominating the marketing space, and its influence will only continue to grow.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Mereo

JUNE 29, 2023

In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. In many cases your sales teams lack the proper resources, such as examples and case studies, that buyers covet. On top of this, content marketing is notorious for consuming valuable resources.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36