Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

CMO 54

CMO Planning Work Management Paid Search Agency 54

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. It may be that the B2B CMO role is past its prime; regardless, CMOs are tired of being set up to fail. Many B2B CMOs are seizing the moment to reposition their skill set going into 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? If you didn’t get a chance to join us live for our recent CMO roundtable , we got you covered.

Marketing Analytics Tools 69

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 69

Forrester B2B

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B Marketing 95

B2B Marketing Generation B2B CMO 95

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Source: Lori Wizdo, Forrester Research. For example: Stakeholder. Meaningful Metrics.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

KoMarketing Associates

JANUARY 16, 2017

As customers utilize more types of technology, marketing professionals are turning to their own resources to keep pace. Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. Approximately 57 percent of U.S. Don’t let the disparities between U.S.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. The results of these adoptions are promising.

Top of Funnel 117

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 117

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Examples of empathetic B2B companies.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Marketing Insider Group

OCTOBER 14, 2019

That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. In turn, they don’t divert spend from creative efforts.

Branding 170

Branding Brand Identity Advertising Agencies Paid Search Agency 170

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. You’ve been in-house as an operational CMO.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership.

Allocation 95

Allocation Peer-to-peer Marketing Budget Work Management 95

Contently

MAY 23, 2017

Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave. Speaking of getting left behind, Forrester does not pull punches when it comes to the impact AI can have. Investment in AI will increase more than 300 percent this year.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Jay Baer’s CMO Blueprint for Account-Based Marketing. The CMO Blueprint for Account-Based Marketing from Jay Baer. Vidyard’s The Video Marketing Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

ClickZ

JULY 3, 2019

Then, last year, Forrester officially recognized ABM as a bonafide technology category with the Forrester ABM Platform New Wave. Peter Isaacson is the CMO for Demandbase. The category. This ascent of ABM into the mainstream marked a turning point for the category. Source: ABM Benchmark Survey Report 2018 .

Account Based Marketing 106

Account Based Marketing ABM DemandBase Business 106

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Examples of empathetic B2B companies.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. A main driver for change: Forrester has found that highly aligned companies grow 19% faster, while being 15% more profitable. This issue cannot be left unsolved for many reasons.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Contently

APRIL 10, 2017

The big challenge our CEO gives our marketing team is figuring out how to drive maximum business with limited resources. If this sounds familiar, that’s because every CEO tasks every CMO with this same problem. The future belongs to those who embrace technology that improves every aspect of their content marketing.

Advertising Benchmark 114

Advertising Benchmark Forrester CMO Stats 114

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. He stated that “hopefully, we’ll provide useful resources that can help those who follow us perform better; and as a result, engender interest in the Xerox brand along the way.”.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. You’re strapped for resources. Is it the company’s office manager or the CMO? And they did such a good job at it that marketers and analysts alike just bought into it.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Strategic-IC

NOVEMBER 10, 2020

Justin Gray, CMO, LeadMD. So unless companies intend to spend a ton of resources, time and energy, ABM is the right strategy. Sangram Vajre, CMO, Terminus. Sangram Vajre, Co-Founder and CMO, Terminus. Scott Vaughan, CMO, Integrate. Forrester Research. Meagen Eisenberg, CMO, MongoDB. Sirius Decisions.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Litmus

JUNE 1, 2021

“We tested and learned quickly, then used those learnings to ruthlessly prioritize the tactics that generated real business results vs. expending valuable resources on ineffective methods. It’s why Forrester predicts marketing automation platforms will grow 3%, despite an overall decline in marketing technology.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Marketing Interactions

MARCH 25, 2023

However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). B2B organizations avoid “wasting” time and resources doing the research required to understand buyers because the clock is ticking, and they need to get the next campaign out the door. Read that again. This is a finding from The Power of Provocation Report.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Hubspot

APRIL 27, 2015

To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. 5) The CMO Council. If there were such a thing as a brain trust of the world’s best marketers, it would be the CMO Council.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Exo B2B

OCTOBER 16, 2020

Margaret Molloy – LinkedIn : [link] Site WebSite/blog: [link] She has been the Global CMO at Siegel+Gale since 2013. Margaret has also been recognized as one of Forbes’ Top 10 CMO’s to follow on Twitter and Forbes’ Top 5 Most Influential CMOs on Social Media. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

ANNUITAS

MARCH 10, 2015

It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources. The Business Marketing Association (BMA) and Forrester Research released their findings about the expanding role of marketing in B2B organizations. This struggle doesn’t apply only to marketers in the trenches.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done. Core attributes.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Porch Group Media

JANUARY 26, 2021

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Interested in more great resources? Click here to learn more.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Right to Diversity.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Webbiquity

JANUARY 5, 2021

Principal Analyst, Forrester Research. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. CMO at SharpSpring. Husband, Father & Friend – Founder & CEO @UpsieHQ l @villagecapital 16′ @Techstars 17′ Following: 1,192.

Twitter 260

Twitter Startups Work Management Marketing Management 260

markempa

FEBRUARY 18, 2013

He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Tony Zambito

MARCH 12, 2017

For example, many legacy B2B companies have consistently put forth a tremendous amount of effort and resources into trying to achieve a 2% to 5% bump in annual revenues. More so than in consumer oriented markets, B2B markets had a degree of predictability that companies often relied on.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Buzz Marketing for Technology

OCTOBER 25, 2013

In fact, Hispanics are highly likely to leverage social, mobile and other online resources in their buying decisions, and in fact, are even bypassing the traditional PC-online route in exchange for the convenience of “always on, always connected” smartphones and tablets. Only real-world testing can provide definitive answers.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. And, most importantly, you’ll learn how to find the time and resources to do the things that have the greatest impact.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Mereo

JUNE 29, 2023

On top of this, content marketing is notorious for consuming valuable resources. In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. In many cases your sales teams lack the proper resources, such as examples and case studies, that buyers covet.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Vidyard

OCTOBER 2, 2015

Resource Proof. If you’re providing a resource, give your audience a sneak peek at what they’re going to get when they enter in their information. It’s an easy way to increase trust by showing that your resource actually exists and that your landing page is not there to collect their information and send them spammy emails.

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59