Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Buyer Persona Research. Critical to buyer persona research is the use of qualitative research.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Given this information, perhaps the limited incumbency of CMOs isn’t that surprising.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. For instance, this study conducting by the University of Massachusetts Dartmouth’s Center for Marketing Research about Fortune 500 companies and their usage of social media. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Contently

MAY 23, 2017

Boardroom meetings are bearing that out, according to research by Bloomberg. However, based on the data out there, it’s possible AI could buck the trend. Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. Whereby marketing finds itself analyzing historical trends related to online visits and which content was accessed.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). Both competitive and industry trend research is conducted at least quarterly.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Content4Demand

NOVEMBER 5, 2021

The key is utilizing intent data to recognize the decision-makers tasked with researching a specific solution or service, and how they work as individuals or in buying groups to make the final purchase decision. How else can revenue teams use data to make sure sales teams get the right content to the right buyers?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. And all of us were looking to find out the best way to reach and convert new customers.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Porch Group Media

JANUARY 26, 2021

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these frequently, with 70% using these channels more than once a day.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) Many of these important trends require more review and research.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Albert

AUGUST 10, 2018

According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. “At AI can be applied to a staggering breadth of marketing activities, from interpreting consumer trends to optimizing customer touchpoints, to creating better customer service bots.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

ViewPoint

MARCH 6, 2012

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Digital marketing experts regularly research changes in marketing platforms and tactics. As a business owner, you do not have the time to do thorough testing and study new marketing trends.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. You can see where the trend is going. Not this week.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Mereo

SEPTEMBER 29, 2022

Your website and the thought leadership and resources you provide to buyers on it — as they spend nearly half their buying journey researching solutions online — matter. The lesson: Listen to the buyer, bring perspective on the buyer’s business (market, trends, use cases) — and then tailor the solution to the buyer’s unique scenario.

Buy 41

Buy B2B Thought Leadership Buyer's Journey Case Studies 41

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. Nearly 90 percent of B2B buyers conduct product research and make purchases via the Internet.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Launch Marketing

MAY 8, 2018

Today’s B2B buyers are extremely savvy when it comes to researching products/services and evaluating what other customers are saying about a company’s solution. As shared by CMO of CS Disco Neil Etheridge and Hive9 CEO Darin Hicks, sales and marketing teams must be in sync with one another to be successful.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Heinz Marketing

MARCH 7, 2022

And I think that’s why we see this trend toward buyers saying, not that some people. And I think I saw some new research recently on sort of changes in the buying committee. As a CMO, I had just done an event yesterday where people want to talk about, or two days ago, about how CMOs can work better with sales, for instance.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Mereo

APRIL 21, 2022

Data-driven selling is not some fleeting trend. And the proof of the success insights-driven companies realize are compelling in and of themselves: Forrester found in a 2021 study that insights-driven organizations are 8.5 Salesforce research uncovered that high-performing salespeople are 2.8 GROW INTELLIGENTLY.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

LEADership

MARCH 31, 2015

—Be a Fearless CMO, Deliver Exceptional Results . It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. He also knows that the B2B buyer is increasingly trending towards going rogue. There are studies to verify this.

Demand Generation 40

Demand Generation Lead Generation Forrester Budget Programs 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Source: Forrester). Source: Gartner Research). Source: The CMO Club). 55% of companies have no cross-channel strategy in place (Source: The CMO Club). Source: The CMO Club). Alchemer and Forrester Consulting , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Content Standard

JULY 12, 2018

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. ” So your best bet to reach them with your marketing is to capitalize on this experiential desire.

Advertising Agencies 57

Advertising Agencies Product Generation Brand Identity 57

Hubspot

APRIL 27, 2015

Using accurate data in your original content is powerful way to communicate that you’ve done your research. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic. It’s easy to search statistics by recency, category, and type of research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Adobe Experience Cloud Blog

MAY 23, 2012

We are trending in San Francisco. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. A CMO has to be an innovator, ROI driver, brand strategist, technologist, crisis manager, data analyst, customer advocate, and recruiter amongst other things.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Curious about where things are heading? of global web traffic.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Bluetext

MARCH 29, 2020

Market Research & Validation. Market research will help down the list of products available on the market to arrive at a “short-list” of candidates for consideration. There are several resources available to inform your research. Two of our primary sources of information come from top analyst companies Gartner and Forrester.

CMS Development 28

CMS Development Digital Asset Management Enterprise Management Industry CMS 28

Bluetext

MARCH 29, 2020

Market Research & Validation. Market research will help down the list of products available on the market to arrive at a “short-list” of candidates for consideration. There are several resources available to inform your research. Two of our primary sources of information come from top analyst companies Gartner and Forrester.

CMS Development 20

CMS Development Digital Asset Management Enterprise Management Industry CMS 20

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World. March 1 – 3, San Diego, CA. Adobe Marketing Summit. Brand Manage Camp.

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Conference Marketing AI Work Management Marketing Management 59