Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

Forrester 58

Forrester Acquisitions Cross-Selling Verticals 58

Top Rank Marketing

NOVEMBER 3, 2023

MediaPost Pew Research: Brands Not Targeting Gen X Are ‘Leaving Major Revenue On The Table.’ Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Vision Edge Marketing

JUNE 6, 2023

Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. The CGO has a more operational focus, whereas the CSO has a more strategic focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. Has there ever been a better time to be CMO? CMOs need to become effective business leaders.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Mereo

MARCH 28, 2024

In fact, Forrester found that 71% of buyers consider client value stories and relevant use cases the most credible sources in their buying journey. Learn to Seek to Serve, Not to Sell ® The post The Research is Here: Relationships Help (and Hurt) in Sales appeared first on Mereo. Provide proof.

Research 41

Research Gartner Forrester Case Studies 41

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. Click here to learn more.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. That’s plenty, but far from all.

Account Based Marketing 81

Account Based Marketing ABM DemandBase Marketing Analytics Tools 81

Zoominfo

JULY 5, 2023

BlueOcean is also using retrospective research to capitalize on new opportunities. Because of the volume we’re dealing with, anything that we can do to optimize the selling process is really impactful,” SmartSheet CMO Andrew Bennett said. Go-to-market efficiency is a hot topic for companies looking to succeed in the current market.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. Buyer Persona Research. Critical to buyer persona research is the use of qualitative research.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? billion in 2028.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing AI 100

KoMarketing Associates

JULY 11, 2019

Marketers still face several barriers when it comes to adopting artificial intelligence (AI), but those who have implemented this tool are seeing a large amount of success, according to new research. DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing. Identify weak links.

Forrester 48

Forrester Paper Research CMO 48

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Looking to take control of your data?

Marketing AI 94

Marketing AI Enterprise Management Features Marketing Management 94

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Source: Lori Wizdo, Forrester Research. For example: Stakeholder. Meaningful Metrics.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. This type of recent B2B research, accompanied by others in the past few years, points to the major influence customer experience now has in B2B.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. We have thoughts.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. It’s popular because it identifies the companies actively researching your solution area—but maybe not directly through your website. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Onalytica B2B

JANUARY 12, 2018

Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. I have to admit that it was almost completely by accident!

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Lattice

MAY 17, 2016

This is due to a number of factors, including that customers now have technology at their fingertips to research the tools they need, and make their displeasure known if a vendor doesn’t follow up on the promises they made. Image courtesy of Forrester Research, Inc.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Martech

JULY 27, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately the CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. I absolutely do see that.”. I absolutely do see that.”. Why we care.

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest. Define the intent data.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Drew Neisser

DECEMBER 3, 2021

These global market research firms can put your brand on the map, or they can tuck you into the doldrums of an undesirable quadrant. With a direct and well-trusted line to B2B customers, analyst relations are no joke, and the CMO plays an integral role in building up a mutually beneficial relationship that lasts.

B2B 52

B2B Gartner Forrester CMO 52

KoMarketing Associates

JANUARY 16, 2017

However, the percentages varied when researchers looked at martech usage around the globe. and international marketers concern you, even if your team spans multiple continents,” says Chandar Pattabhiram, CMO of Marketo. A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

6sense

AUGUST 4, 2020

Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, while SiriusDecisions awarded PTC Program of the Year for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai.

Organization 62

Organization Forrester Cold Calling Paid Search Agency 62

Martech

JANUARY 12, 2022

The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. Keep it short, no more than three to five questions at a time, so it doesn’t feel overwhelming,” explained Tom Treanor, CMO of enterprise CDP TreasureData. What does zero really mean? Tell me about yourself. “A

Lead Scoring 124

Lead Scoring Lead Ranking Psychographics CMO 124

Allocadia

AUGUST 29, 2019

Marketers are becoming increasingly accountable for demonstrating their impact – Forrester research reveals that 82% of CMOs have goals that align with revenue targets. How can a marketing organization drive revenue impact that the CMO needs if the metrics aren’t there to define and guide to them to success?

Forrester 52

Forrester CMO Rules Webinar Metrics 52

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Marketing Insider Group

OCTOBER 14, 2019

That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. You’ve been in-house as an operational CMO.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer.

Buying Cycle 88

Buying Cycle Intent Ideal Customer Profiles Planning 88

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. The annual Content Marketing Institute / Content Marketing research dissects content marketing benchmarks, budgets and trends for B2B marketers in North America. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Contently

MAY 23, 2017

Boardroom meetings are bearing that out, according to research by Bloomberg. Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave. The research firm expects companies driven by insights (i.e.,

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Hubspot

FEBRUARY 24, 2015

And, until recently , the average CMO was destined for a much shorter than average tenure. CMOs now wield more power, and CEOs are increasingly looking to them to provide strategic input, according to recent research from IBM. It is no longer a world of focus groups and market research teams. 1) Be a Data Wizard.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” ” ( via FT ) In fact, 95% of our decision-making takes place in the subconscious mind.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Marketing Interactions

MARCH 25, 2023

However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). B2B organizations avoid “wasting” time and resources doing the research required to understand buyers because the clock is ticking, and they need to get the next campaign out the door. I’ve been following the research on B2B buyers for more than a decade.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91