Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Contently

MAY 23, 2017

However, based on the data out there, it’s possible AI could buck the trend. Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave. Investment in AI will increase more than 300 percent this year. There will be winners and losers.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Content4Demand

NOVEMBER 5, 2021

The biggest suggestion at any point in the process is to only use accurate, quality data. True Influence uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered. Do you have tips for B2B brands that are just starting to apply intent data?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). Both competitive and industry trend research is conducted at least quarterly.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. Whereby marketing finds itself analyzing historical trends related to online visits and which content was accessed.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

ViewPoint

MARCH 6, 2012

Overall, it requires an understanding of the purchase process from the buyer's point of view. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. A turnaround in this area can boost the top line.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SWZD

APRIL 9, 2019

ABM has become the strategy baseline for B2B marketers as digital innovation has continued to change the behavior of B2B buyers and how they approach the decision and purchase process. Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) but worth reviewing. Here’s my take….

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Seismic

OCTOBER 1, 2020

Seismic CRO and co-founder Ed Calnan, CMO Michael Londgren, and Head of Enablement Irina Soriano discussed how they each view the process of keeping the customer front and center. As we celebrate these launches, milestones and recognitions, it’s important to acknowledge that everything we do ladders back to our customers.

Marketing Analytics Tools 52

Marketing Analytics Tools Customer Satisfaction Forrester Aggregators 52

Porch Group Media

JANUARY 26, 2021

CMOs were least confident in their performance in measuring customer perceptions, emotions and behaviors throughout the customer journey (-0.22). In addition to customer experience, the CMO Survey study also examined other areas such as social media. Teens use these frequently, with 70% using these channels more than once a day.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Heinz Marketing

MARCH 7, 2022

And I think that’s why we see this trend toward buyers saying, not that some people. So, the act of, I mean, it’s not just putting yourself in your prospect’s shoes, it’s treating other people like humans because you’re treating yourself and building a sales process yourself like a human.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. You can see where the trend is going. That’s ridiculous.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Launch Marketing

MAY 8, 2018

As shared by CMO of CS Disco Neil Etheridge and Hive9 CEO Darin Hicks, sales and marketing teams must be in sync with one another to be successful. While having your sights set on analysts from Gartner or Forrester are great to aim for, focusing on tier 2 and tier 3 analysts should also be targets for your startup to pursue.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Mereo

APRIL 21, 2022

Yet selling organizations are still struggling to transform to actual data- and insights-driven cultures and processes. People and process issues continue to create barriers to transformation. Successful cultural and process adoption comes down to steadfast leadership, organizational alignment and effective sales enablement.

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Mike : I should have known, always a trend setter. What are your thoughts about that? conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. At the same time, incorporating the use of analytics wisely to help stay abreast of customer behavioral trends. by Yarden Gilboa.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

LEADership

MARCH 31, 2015

—Be a Fearless CMO, Deliver Exceptional Results . It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. He also knows that the B2B buyer is increasingly trending towards going rogue. There are studies to verify this.

Demand Generation 40

Demand Generation Lead Generation Forrester Budget Programs 40

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. Mike : I should have known, always a trend setter. What are your thoughts about that? conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Adobe Experience Cloud Blog

MAY 23, 2012

We are trending in San Francisco. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. Lori defines L2RM as a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales close. OK, back to the conference.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Source: Forrester). Source: The CMO Club). 55% of companies have no cross-channel strategy in place (Source: The CMO Club). Source: The CMO Club). 55% of companies have no cross-channel strategy in place (Source: The CMO Club).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. 4) CMI’s Content Marketing Budgets, Benchmarks, and Trends. 5) The CMO Council. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Bluetext

MARCH 29, 2020

Here are three key considerations to guide you through your CMS selection process to ensure you are set up for success for the next 3-5 years. To begin this process, take stock of who is involved with the current website (typically Operations (IT), Marketing and Executive Management). Determine Your Stakeholders and Their Needs.

CMS Development 28

CMS Development Digital Asset Management Enterprise Management Industry CMS 28

Bluetext

MARCH 29, 2020

Here are three key considerations to guide you through your CMS selection process to ensure you are set up for success for the next 3-5 years. To begin this process, take stock of who is involved with the current website (typically Operations (IT), Marketing and Executive Management). Determine Your Stakeholders and Their Needs.

CMS Development 20

CMS Development Digital Asset Management Enterprise Management Industry CMS 20

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Marketo, Forbes) 93% of B2B buying processes start with an online search.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Bluetext

AUGUST 23, 2018

Here are three key considerations to guide you through your CMS selection process to ensure you are set up for success for the next 3-5 years. To begin this process, take stock of who is involved with the current website (typically Operations (IT), Marketing and Executive Management). Determine Your Stakeholders and Their Needs.

CMS Development 22

CMS Development Industry CMS Digital Asset Management Enterprise Management 22

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

A few weeks later during a conversation with Peter O’Neill, a top analyst at Forrester, he also confirmed that a lot of people and even companies are afraid of creating content. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required.

B2B Thought Leadership 48

B2B Thought Leadership Marketo Terms and Conditions Thought Leadership 48

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Tune and refine the buying process. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Walk with them through the buying process. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Online Marketing Institute

AUGUST 14, 2011

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Porch Group Media

JUNE 29, 2021

Omnichannel campaigns that involved SMS at some point in the process were 47.7% The CMO Club ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] Technology Sales & Marketing - Party Like its 1999?

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. In 2020 alone, US businesses invested an estimated $79.3 billion to increase their organic footprint.

Budget Programs 115

Budget Programs Spending Paid Search Agency Marketing Budget 115

KoMarketing Associates

JANUARY 18, 2018

The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). Ultra-Successful Segmentation.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Engagio

MAY 21, 2021

Marketing and Sales : An orchestrated process across Marketing and Sales (plus Sales Development, Customer Success, and any other customer-facing team). Joe Chernov, CMO Pendo. Forrester). Rising customer expectations are the most disruptive trend in business today. ABM aspires to be ‘zero-waste’ marketing. Less friction.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71