ANNUITAS

MARCH 24, 2015

According to the IBM Global CMO Study , a full 79% of Chief Marketing Officers (CMO) expect the complexity of marketing to increase over the next five years. However, of those CMOs less than half feel prepared to handle this complexity. There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down.

Forrester 100

Forrester CMO Marketing Report ROI 100

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. And this is where MarketingProfs B2B Forum comes in. The list goes on.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. As businesses continue to search for new ways to drive revenue—and tighten their margins—the pressure on the CMO builds.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Source: Percolate. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

ClickZ

FEBRUARY 2, 2021

However, these factors present challenges. Artificial intelligence (AI) technology is being rolled out in marketing departments, with Forrester predicting that over 60% of B2B sellers will be enabled by AI and automation in 2021. Iris Meijer is the CMO of Vodafone Business. In theory, this should make marketing’s job easier.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Nuvi

OCTOBER 14, 2019

Companies Showcase Expertise in Delivering Exceptional Customer Experiences Through Online Reputation Management at Forrester Conference. Alexandra Morehouse, CMO, Banner Health. REDWOOD CITY, Calif. The session will be held at the event on Thursday, October 17 in San Francisco. WHO: Joe Fuca, CEO, Reputation.com. San Francisco.

Banners 40

Banners Enterprise Management CMO Forrester 40

Adobe Experience Cloud Blog

MARCH 13, 2017

Joe Pulizzi , Founder of Content Marketing Institute, will present on Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department. He always shares not only an interesting presentation but an actionable one. Are you a future-ready marketing leader?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Biznology

AUGUST 11, 2016

Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

6sense

DECEMBER 8, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The long shutdown of in-person events has presented one of those rare ctrl-alt-delete moments — an opportunity to do a hard-reset on an entire industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. Margaret Molloy – LinkedIn : [link] Site WebSite/blog: [link] She has been the Global CMO at Siegel+Gale since 2013. The context is no longer the same for marketing expertise. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Mereo

OCTOBER 8, 2020

Despite the challenges COVID-19 has pressed on events, Mitchell and the rest of the Mereo team have responded with the RICH virtual content framework to ensure that all presentations remain focused, valuable and professional despite their delivery. This year’s speaking events have been a drastic departure from the approach in the past.

Forrester 41

Forrester Conference Sales Cycle CMO 41

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. A Forrester WAVE matrix of leading vendors is one. Many factors influence intent.

Marketing Automation Services 129

Marketing Automation Services Intent Marketing Automation Email Marketing 129

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Are the products and options presented meaningfully on a small screen? Is the navigation practical?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

B2B Marketing Directions

JUNE 11, 2023

About a decade ago, the B2B buying process model developed by SiriusDecisions (now part of Forrester) became widely popular with B2B marketers. As I noted earlier, Antonia Wade is the Global CMO of PwC, one of the largest professional services firms in the world. Webster and Yoram Wind. In her opening chapter, Ms.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. And all of us were looking to find out the best way to reach and convert new customers.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Exo B2B

FEBRUARY 26, 2019

Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. This dominance does however present some challenges to companies, especially in B2B. Content marketing dominates. One thing is certain, though.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

markempa

FEBRUARY 18, 2013

With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. He added, “But, we’re seeing the CMOs are starting to own a lot of IT budgets, so it could be the CMO that owns that [technology].”.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Present day. Thousands of organizations use Okta’s platform to work faster, boost revenue and stay secure.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

The Point

OCTOBER 29, 2014

Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. The sheer volume of these data presents an unprecedented opportunity for marketers. First, the era of big data is here with the volume and velocity growing exponentially.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Albert

AUGUST 10, 2018

The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential. According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. by Mark Kirschner.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Marketing Insider Group

JUNE 4, 2013

Billed as the world’s largest B2B Marketing event, I was honored to present on the need to win the battle for custom attention through better content and storytelling. BMA National President and CMO of Emerson, Kathy Button Bell, proclaimed this to be a “scary and exciting time” for B2B Marketing.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Aberdeen

JUNE 20, 2018

Andy Kamlet (principal, J3K Strategies Group), who has 20 years’ experience in marketing, product marketing, and product management, and who also served as CMO at FRx Software, had a very interesting explanation: Without their knowing it, analysts have been setting the tone for positioning in the markets they cover. Are “insights” a benefit?

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

Customer Experience Matrix

MARCH 30, 2012

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Winterberry and Forrester were specifically about online marketing, Gleanster and Marketing Sherpa were B2B surveys, and IBM and the two CMO Council studies were of general marketers.

Barriers 120

Barriers Customer Surveys Budget Programs Process 120

Heinz Marketing

JULY 2, 2018

I think probably the best example of that for you guys more recently is the Forrester Wave that recently came out. Really for category to really stand as a true category, you need a lot of things to happen, but one of the key milestones certainly is Gartner doing a magic quadrant and/or Forrester doing one of their waves around the category.

Account Based Marketing 41

Account Based Marketing Peer-to-peer DemandBase Forrester 41

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. I gave a presentation on social strategy to groups of about 50 marketers in 2 very separate parts of the country.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

6sense

AUGUST 28, 2021

And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The long shutdown of in-person events has presented one of those rare ctrl-alt-delete moments — an opportunity to do a hard-reset on an entire industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

ViewPoint

MARCH 6, 2012

Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). Recently, Lattice Engines and former Eloqua and Forrester CMO, Brian Kardin posted on this site about his own real-time marketing dashboard. Marketing Metrics In A Social Business.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Marketing Insider Group

OCTOBER 13, 2015

That was the question at hand for a panel that Carlos Hidalgo, president of ANNUITAS hosted at Content Marketing World 2015 in Cleveland with Kathy Button Bell , CMO Emerson , Brian Kardon , CMO, Lattice Engines and Mark Wilson , SVP Marketing, BlackBerry and myself. 97% are doing things they’ve never done before.

B2B Thought Leadership 100

B2B Thought Leadership CMO Stats B2B Sales 100

Heinz Marketing

MARCH 7, 2022

Every past, present, and future episode available on salespipelineradio.com. Matt: Whenever I read a book like this, obviously this is, I would assume that the audience you have here is sort of primarily sales but I read this, and I think, if I’m a marketing leader, if I’m a CMO, there’s an awful lot to take away from this.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. I believe words matter. ( Disclosure: yes, he’s our social CMO @ SAP and my ultimate boss ). Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

B2B Marketing Traction

MAY 31, 2012

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. ” Ernst goes on to say that thought leadership marketing presents a strong point of view in an industry. Rather, B2B marketers need to take a stand to stand out.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

Adobe Experience Cloud Blog

MARCH 7, 2017

Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. There will be more than 100 sessions from a vast array of brands, industries, agencies, and just downright clever marketing brains. This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Smashmouth Marketing

JUNE 18, 2009

If you're a speaker and want to share links to your presentations or handouts, that would be great too. Forrester Research. shameless self promotion, but I'll do it in a non-table format as to not confuse me with the speakers ;) Michael Damphousse, CEO/CMO at Green Leads @damphoux blog: www.damphousse.org (you're here) LinkedIn.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

JUNE 13, 2009

If you're a speaker and want to share links to your presentations or handouts, that would be great too. shameless self promotion, but I'll do it in a non-table format as to not confuse me with the speakers ;) Michael Damphousse, CEO/CMO at Green Leads @damphoux blog: www.damphousse.org (you're here) LinkedIn. Just send me the links.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Content Standard

JULY 12, 2018

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. These could take the shape of physical locations, in-store artwork, and product packaging.

Advertising Agencies 56

Advertising Agencies Product Generation Brand Identity 56