CMO Forrester Multi-Channel Trends 
ANNUITAS
DECEMBER 11, 2023
The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.
Content4Demand
NOVEMBER 5, 2021
The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. Platform publishers such as Google, Amazon, Facebook and Apple now are eliminating third-party cookies in their products.
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Content Standard
JULY 12, 2018
Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. Sonic successfully took advantage of Coachella’s youthful attendees and summertime heat to offer an on-demand, shareable experience.
Porch Group Media
JUNE 29, 2021
Target discovered that multi-channel consumers spend four times as much as store-only consumers, and 10 times more than digital-only consumers. Even before the pandemic, consumers shop across multiple channels and multiple devices. Customer retention rates are 90% higher for omnichannel vs. single channel.
Adobe Experience Cloud Blog
MAY 11, 2016
The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. The talks kicked off with Gary Briggs, CMO of Facebook. Because digital is no longer a trend or the future, it’s now and it’s how you communicate with the 1.6 Step Up Your Game .
Adobe Experience Cloud Blog
MAY 11, 2016
The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. The talks kicked off with Gary Briggs, CMO of Facebook. Because digital is no longer a trend or the future, it’s now and it’s how you communicate with the 1.6 Step Up Your Game .
Hubspot
OCTOBER 2, 2019
This trend of adopting different martech solutions has hit our customer base, too. In 2018, most companies spent about 30% of their marketing budget on technology -- with CMO's often driving more tech decisions than even CIOs. Rooting your marketing in a CRM also lets you create personalized experiences across every channel.
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