CMO Forrester Hubspot Trends 
Vision Edge Marketing
JUNE 6, 2023
Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. HubSpot provides an excellent example of a company that has a customer-centric culture.
ViewPoint
MARCH 6, 2012
Once CMOs have undertaken the research necessary to understand their target buyers, they need to socialize the findings throughout the organization so a truly customer-centric understanding and approach can take hold. Brian Halligan, CEO and Founder of HubSpot. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.
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Marketing Insider Group
FEBRUARY 5, 2024
Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.
Porch Group Media
AUGUST 3, 2021
50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). HubSpot , 2020). Hubspot , 2021). Source: Forrester). Source: The CMO Club). 55% of companies have no cross-channel strategy in place (Source: The CMO Club). Source: The CMO Club). Email Marketing. GetResponse , 2021).
Hubspot
NOVEMBER 16, 2012
On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."
Marketing Insider Group
JANUARY 6, 2020
Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. HubSpot’s INBOUND Marketing Event. Social Media Marketing World. March 1 – 3, San Diego, CA.
Hubspot
APRIL 27, 2015
Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled.
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