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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” George also declared that B2B CMOs should lead the charge on generative AI.

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Survey: 24% of U.S. CMOs Have Been ‘Significantly Affected’ By COVID-19

KoMarketing Associates

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. Globally, approximately 25% of CMOs were affected, and 7% are facing an existential threat. were “significantly affected” by the pandemic. Using Data and Analytics to Overcome Marketing Challenges.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

Forrester 107
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Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push

Top Rank Marketing

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

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Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment

Top Rank Marketing

InsideRadio Microsoft CMO Steps Down, Takeshi Numoto Steps In After 32 years Microsoft chief marketing officer Chris Capossela has stepped aside, with Takeshi Numoto — previously the firm’s executive vice president and commercial CMO — taking the key marketing role reporting to CEO Satya Nadella, Microsoft recently announced.

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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?

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CMO Spend in the Current Economic Climate and Plans for 2021

Porch Group Media

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. Source: Tech.co. Click here to learn more.