Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

Forrester 58

Forrester Acquisitions Cross-Selling Verticals 58

Top Rank Marketing

NOVEMBER 3, 2023

InsideRadio Microsoft CMO Steps Down, Takeshi Numoto Steps In After 32 years Microsoft chief marketing officer Chris Capossela has stepped aside, with Takeshi Numoto — previously the firm’s executive vice president and commercial CMO — taking the key marketing role reporting to CEO Satya Nadella, Microsoft recently announced.

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

ANNUITAS

DECEMBER 11, 2014

According to Active International , while 77% of CMOs and 76% of CFOs agree alignment is critical, only 12% of CFOs say their CMO is excellent at connecting marketing projects to ROI. However, CMOs are not making the necessary investments in their people to help close this skills gap.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Vision Edge Marketing

JUNE 6, 2023

Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. The CGO has a more operational focus, whereas the CSO has a more strategic focus. Your First Step.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Porch Group Media

SEPTEMBER 9, 2020

In other research by Forrester , forecasts were not quite so optimistic. Forrester’s report outlines three possible recovery scenarios for marketers: A late-2020 recovery, a mid-2021 recovery and a late-2021 recovery. in February, with CMOs prioritizing the use of social media to build their brand and retain customers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

CMO 54

CMO Planning Work Management Paid Search Agency 54

Mereo

MARCH 28, 2024

Help your buyers by enabling your teams to become trusted advisors and help your buyers break the status quo. The marketing speak is effective, but buyers care more about having a real conversation that they know will help them find a valuable solution. Become a trusted advisor. Show buyers how your solution works.

Research 41

Research Gartner Forrester Case Studies 41

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. We see three marketplace shifts that will help course-correct AI in go-to-market: The emergence of ‘strategic guardrails’ to guide AI in go-to-market AI isn’t automatic. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. Here, in alphabetical order, is MarTech’s list of ABM experts to follow.

Account Based Marketing 77

Account Based Marketing ABM DemandBase Marketing Analytics Tools 77

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Marketing AI 93

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50

CMO Linkedin Enterprise Management Press 50

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Source: Lori Wizdo, Forrester Research. Note: some reports listed may be exclusive to Bizible.).

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 147

CMO Sales Qualified Leads Forrester Organic Leads 147

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? If you didn’t get a chance to join us live for our recent CMO roundtable , we got you covered. We are a human-first business that not only sells to humans but is run by humans. Watch it here.

Marketing Analytics Tools 69

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 69

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Content4Demand

JULY 13, 2021

Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs. This data is helpful for ad retargeting and can guide you toward the kind of content you should be distributing to specific verticals or particular accounts. We’ll start with some intent data basics here.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Bringing powerful insights like this to the CFO can help identify risks.

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

KoMarketing Associates

JULY 20, 2017

The “Customer in Context” report from the CMO Council found that 47 percent of customers engage with businesses across several platforms, and 42 percent like to mix it up depending on where they are or what they want. About 58 percent say they turn to a company’s website when they want to engage, while 52 percent prefer email.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Martech

JANUARY 12, 2022

The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. All these datasets can help you better understand and personalize to your customer,” he said. This type of data can help determine things like topic or product interests, psychographics, and communication preferences.

Lead Scoring 124

Lead Scoring Lead Ranking Psychographics CMO 124

6sense

AUGUST 4, 2020

Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave : ABM Platforms, Q2 2020 report, while SiriusDecisions awarded PTC Program of the Year for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai.

Organization 62

Organization Forrester Cold Calling Paid Search Agency 62

Velocity Partners

APRIL 9, 2024

You can see it in falling CMO tenure. Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

Lattice

MAY 17, 2016

In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc. The post Marketing’s Role in the Age of the Customer appeared first on Lattice Engines.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. So intent-data information could be used to help with personalization.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Mereo

JANUARY 18, 2023

Help your salespeople lead with authenticity, value and a strong foundation of proof: Come with success stories and relevant use cases. In a Forrester study, 71% of buyers said client value stories and relevant use cases were the most credible type of content in their decision-making. Make a solid sales landing with tangible proof.

B2B 41

B2B Lead Scoring Lead Ranking Case Studies 41

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” This helps keep your freelancers on track from the moment they receive a project.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. The results of these adoptions are promising.

Top of Funnel 113

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

Marketing Insider Group

AUGUST 30, 2021

I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Paid Search Agency 181

Paid Search Agency B2B Sales Marketing & Strategy CMO 181

Marketing Insider Group

OCTOBER 14, 2019

That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Nobody can blame CMOs for wanting better tools and tracking.

Brand Identity 170

Brand Identity Branding Advertising Agencies Paid Search Agency 170

ClickZ

FEBRUARY 2, 2021

This is where technology can really help. Artificial intelligence (AI) technology is being rolled out in marketing departments, with Forrester predicting that over 60% of B2B sellers will be enabled by AI and automation in 2021. Iris Meijer is the CMO of Vodafone Business.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

KoMarketing Associates

MAY 30, 2017

Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points. For B2B marketers, the information herein can help guide forward-thinking marketing focus and areas of opportunity and challenge in the future. KPCB’s Internet Trends Report.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. While that should help address the timing differences, I think there is more to it.

PR 100

PR Social Media Social Marketing Planning 100