KoMarketing Associates
AUGUST 24, 2021
The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams. Alchemer and Forrester conducted the “Why Customer Experience Programs Miss Their Mark” report, and data suggested that most marketers (86%) are still making improving CX a “high” or “critical” priority.
KoMarketing Associates
DECEMBER 29, 2020
Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. Globally, approximately 25% of CMOs were affected, and 7% are facing an existential threat. were “significantly affected” by the pandemic. Using Data and Analytics to Overcome Marketing Challenges.
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KoMarketing Associates
JULY 11, 2019
“We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase. It’s exciting to see the optimism that exists in the B2B marketing community.
KoMarketing Associates
JULY 20, 2017
The “Customer in Context” report from the CMO Council found that 47 percent of customers engage with businesses across several platforms, and 42 percent like to mix it up depending on where they are or what they want. About 58 percent say they turn to a company’s website when they want to engage, while 52 percent prefer email.
KoMarketing Associates
JANUARY 16, 2017
and international marketers concern you, even if your team spans multiple continents,” says Chandar Pattabhiram, CMO of Marketo. A survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 Don’t let the disparities between U.S. B2B Marketing and Predictive Analytics Benefits.
KoMarketing Associates
MAY 30, 2017
This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business. Jay Baer’s CMO Blueprint for Account-Based Marketing.
KoMarketing Associates
SEPTEMBER 14, 2013
I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.
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