Business in 2015: How the CMO and CIO Will Determine the Future
Crimson Marketing
JANUARY 7, 2015
The two executive roles that matter most for 2015 are the CIO and the CMO. It’s no longer enough for the CMO to focus only on marketing and promotion. The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. . Source: Forrester. Image: Courtesy of Virgin Media.
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