17 Things High-Performing Companies Do to Optimize Their Buyer Personas
Cintell
FEBRUARY 9, 2016
Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done. Creating personas.
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